Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
Este curso forma parte de Programa especializado: E-Marketing
Ofrecido Por


Acerca de este Curso
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Habilidades que obtendrás
- Marketing
- Brand Management
- Experience Design
- Social Media
- E-Commerce
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Introduction to Digital Marketing
Identifying & Defining Your Audience
Attracting & Building Your Audience
Maintaining & Engaging Your Audience
Reseñas
- 5 stars79,89 %
- 4 stars12,56 %
- 3 stars5,52 %
- 2 stars0,50 %
- 1 star1,50 %
Principales reseñas sobre IDENTIFYING, ATTRACTING, AND GROWING YOUR DIGITAL AUDIENCE
It was really great course, but the resources was a little bet few. if you increase the resources by video and reading sections will be great.
Gave a great introduction to Digital Marketing. Thoroughly enjoyed the course!
This course teach exactly as title imply. Strongly recommended
Well structured concepts ready to be taken into action.
Acerca de Programa especializado: E-Marketing

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