Acerca de este Curso
4.6
1,046 calificaciones
199 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)...

Habilidades que obtendrás

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)...

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
3 horas para completar

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights. ...
Reading
7 videos (Total: 36 min), 9 readings, 2 quizzes
Video7 videos
Social Data Flows from a Single Source5m
Data Extraction from Social Documents6m
Accuracy of Text Analysis2m
Data Extraction from Photos and Videos7m
IBM Cloud Platform Instructions6m
Sign up for Lexalytics Semantria2m
Reading9 lecturas
Welcome to MOOC 2!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Tools and Information for You10m
How to Register for the IBM Cloud System10m
Having Problems with IBM and Lexalytics?10m
Quiz1 ejercicio de práctica
Quiz 110m
Semana
2
Horas para completar
3 horas para completar

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems. ...
Reading
14 videos (Total: 141 min), 3 readings, 1 quiz
Video14 videos
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6m
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10m
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6m
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6m
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6m
Free Holistic Social Analytics Tools 2018 - SocialMention & Brand2414m
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1m
Social Monitoring4m
Salesforce Social Studio - formerly Radian610m
Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 119m
Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 219m
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15m
Social Marketing Toolkit Pt. 1c - Analyzing Content12m
Reading3 lecturas
The How-to Section10m
Change is constant! Please read before doing social analytics10m
Lexalytics Links10m
Quiz1 ejercicio de práctica
Quiz 26m
Semana
3
Horas para completar
3 horas para completar

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs. ...
Reading
7 videos (Total: 42 min), 3 readings, 2 quizzes
Video7 videos
Transforming Data to Information5m
New Bitly Instructions10m
IBM Cloud Personality Insights2m
IBM Cloud Visual Recognition System3m
IBM Cloud Tone Analyzer3m
Peer Review Assignment Step by Step12m
Reading3 lecturas
Question for Discussion10m
IBM Cloud Celebrity Analyzer10m
Hearing Your Target Market through Social Tools10m
Quiz1 ejercicio de práctica
Quiz 34m
Semana
4
Horas para completar
1 hora para completar

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening. ...
Reading
6 videos (Total: 36 min), 3 readings, 1 quiz
Video6 videos
Engagement Strategies7m
Building Social Relationships7m
Taco Bell War Room5m
Crisis Management10m
Social Insights for Content Strategies4m
Reading3 lecturas
A Visit to Taco Bell Headquarters10m
Download the Lecture Video Slides10m
What Comes Next?10m
Quiz1 ejercicio de práctica
Quiz 48m
4.6
Dirección de la carrera

36%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por WLMay 26th 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

por SJApr 2nd 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

Instructor

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Social Media Marketing

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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