Acerca de este Curso
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Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

2 horas para completar

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.

7 videos (Total 34 minutos), 8 readings, 1 quiz
7 videos
Social Data Flows from a Single Source5m
Data Extraction from Social Documents6m
Accuracy of Text Analysis2m
Data Extraction from Photos and Videos7m
Accessing and Using the IBM Cloud System [for free!]4m
Sign up for Lexalytics Semantria2m
8 lecturas
Welcome to MOOC 2!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Tools and Information for You10m
Having Problems with IBM and Lexalytics?10m
1 ejercicios de práctica
Quiz 110m
2 horas para completar

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.

12 videos (Total 103 minutos), 3 readings, 1 quiz
12 videos
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6m
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10m
Free Hashtag Analytics Tools 2018 - Ritetag, & Keyhole.co6m
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6m
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6m
Free Holistic Social Analytics Tools 2018 - SocialMention & Brand2414m
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1m
Social Monitoring4m
Salesforce Social Studio - formerly Radian610m
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15m
Social Marketing Toolkit Pt. 1c - Analyzing Content12m
3 lecturas
The How-to Section10m
Change is constant! Please read before doing social analytics10m
Lexalytics Links10m
1 ejercicios de práctica
Quiz 26m
3 horas para completar

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs.

7 videos (Total 42 minutos), 3 readings, 2 quizzes
7 videos
Transforming Data to Information5m
New Bitly Instructions10m
IBM Cloud Personality Insights2m
IBM Cloud Visual Recognition System3m
IBM Cloud Tone Analyzer3m
Peer Review Assignment Step by Step12m
3 lecturas
Question for Discussion10m
IBM Cloud Celebrity Analyzer10m
Hearing Your Target Market through Social Tools10m
1 ejercicios de práctica
Quiz 34m
1 horas para completar

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.

6 videos (Total 36 minutos), 3 readings, 1 quiz
6 videos
Engagement Strategies7m
Building Social Relationships7m
Taco Bell War Room5m
Crisis Management10m
Social Insights for Content Strategies4m
3 lecturas
A Visit to Taco Bell Headquarters10m
Download the Lecture Video Slides10m
What Comes Next?10m
1 ejercicios de práctica
Quiz 48m
219 revisionesChevron Right


comenzó una nueva carrera después de completar estos cursos


consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre The Importance of Listening

por WLMay 26th 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

por SJApr 2nd 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.



Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Acerca de Universidad Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Marketing por redes sociales

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing por redes sociales

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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