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The Importance of Listening, Northwestern University

4.6
1,061 calificaciones
204 revisiones

Acerca de este Curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Principales revisiones

por WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

por AF

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

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199 revisiones

por Irma Alejandra Herrera Alvarez

Dec 10, 2018

Great, is better than the first.

por Fitcher T Ntsele

Nov 29, 2018

Worth it ... well structured , Access to offline as well , good quality and reference , excellent tools offered

por CHAIBA El Mahdi

Nov 26, 2018

amazing <3

por Michael Ilan

Nov 26, 2018

Very useful course enabling you to assess your target market in various ways and reach conclusions.

por Fiorenzo Comini

Nov 24, 2018

The first two weeks were very useful, because I gained insights about many interesting Social Media Analytics platforms, but them the content stopped being relevant and up-to-date.

por Geri Zotaj

Nov 06, 2018

Decent course. I hope I can continue following your courses for free...

por Moutasem Saif

Nov 05, 2018

The Mooc's material is old and need updating, and there is a bulk of websites registrations we didn't need to fulfill our target as it is already expired or changed the scope, on other hand it guides to the main goal of listening to the target market and interact with influencers.

por Oriana Valentina Rubio Ruiz

Oct 29, 2018

Excellent course, it was very fun and helpful to receive

por Gayle Hanlon

Oct 04, 2018

Fantastic, just want to get that one quiz figured out so I don't loose marks for questions that didn't apply? help

por Andrés Gómez

Sep 20, 2018

Great course and real cases that help a lot to understand the real marketing tools for social listening.