Acerca de este Curso

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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 12 horas para completar
Inglés (English)

Instructor

Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 12 horas para completar
Inglés (English)

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HubSpot Academy

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

8 horas para completar

Inbound Business Strategy

8 horas para completar
18 videos (Total 148 minutos), 5 lecturas, 1 cuestionario
18 videos
What is inbound?8m
What is the inbound methodology?9m
What are the fundamentals of an inbound business?14m
What is a flywheel?6m
Combining Funnels and Flywheels5m
What are the inbound principles?6m
The inbound methodology and principles15m
The importance of defining your company's purpose3m
Identifying your company's purpose19m
Why do you need to set business goals?4m
How to set a goal that aligns with your company's purpose8m
How to prioritize short-term and long-term business goals4m
How HubSpot aligns its teams behind its goals2m
Why are buyer personas an important part of your inbound strategy?5m
How to create a buyer persona10m
What is the buyer's journey?9m
How to create a buyer's journey10m
5 lecturas
How the Flywheel Killed HubSpot's Funnel20m
HubSpot'S Culture Code40m
A Management Framework for People Who Don’t Like Vegetables20m
Create Your Buyer Personas1h
Take the Inbound Certification exam!2h
Semana
2

Semana 2

4 horas para completar

Sales & Marketing Alignment

4 horas para completar
16 videos (Total 103 minutos), 2 lecturas, 5 cuestionarios
16 videos
Developing a Sales Enablement Strategy6m
Sales Enablement in Action5m
The Importance of Having a Vision and Setting Goals4m
Creating a Revenue Goal4m
The Importance of Lead Qualification3m
Identifying Fit and Sales Readiness9m
Mastering Lead Qualification8m
The Importance of the Sales and Marketing SLA3m
Creating an SLA for Your Teams7m
Optimizing Your SLA9m
Beyond the SLA13m
The Importance of Customer Enablement4m
Helping Customers Fire Their Old Solutions4m
Encouraging People to Buy From You Again5m
Helping Your Customers Do the Job They Hired Your Product to Do7m
2 lecturas
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20m
Customer Acquisition Vs.Retention Costs – Statistics And Trends30m
5 ejercicios de práctica
Introduction to Sales Enablement15m
Aligning Your Teams Around a Unified Revenue Goal15m
Developing a Lead Qualification Framework15m
Holding Your Teams Accountable With a Service-Level Agreement15m
Continuing Enablement After the Sale15m

Reseñas

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Sales Training for High Performing Teams

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