In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
Este curso forma parte de Programa especializado: Content Strategy for Professionals
10.279 ya inscrito
ofrecido por
Programa especializado: Content Strategy for ProfessionalsUniversidad NorthwesternAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 3 de 5 en
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 3 de 5 en
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - Qué aprenderás en este curso
2 horas para completar
Utilizing Content Trends
Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.
2 horas para completar
7 videos (Total 38 minutos), 4 lecturas
2 horas para completar
Social Networks and Digital Media
Module 2 shows you how to engage with multi-channel digital communities across all social media.
2 horas para completar
6 videos (Total 44 minutos), 1 lectura, 1 cuestionario
1 hora para completar
Interactivity and Gamification
Module 3 is all about enhancing your content with new interactivity tools and gamification.
1 hora para completar
10 videos (Total 58 minutos), 1 lectura
Reseñas
Principales reseñas sobre CONTENT STRATEGY FOR PROFESSIONALS: EXPANDING YOUR CONTENT’S REACH
por JG13 de ago. de 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
por JT28 de ago. de 2018
This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.
por SS5 de may. de 2020
I loved this course! Its practicle, expresses the real world out there. Not just a college course that you will forget after you finish!
por P6 de nov. de 2020
I am glad to Coursera that I have learnt many new theories techniques through out the course. It is very interesting.
Acerca de Programa especializado: Content Strategy for Professionals
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
Preguntas Frecuentes
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