Acerca de este Curso
4.4
115 calificaciones
13 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 1-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 1-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
1 hora para completar

Utilizing Content Trends

Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence. ...
Reading
7 videos (Total 38 min), 4 readings
Video7 videos
Jump-Starting Your Organization's Infleuience7m
New and Emerging Content Trends6m
Creating Shareworthy Content5m
What Does Your Audience Find Interesting4m
Making the Most of Limited Resources4m
Putting the "Strategy" in Content Strategy5m
Reading4 lecturas
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
Semana
2
Horas para completar
3 horas para completar

Social Networks and Digital Media

Module 2 shows you how to engage with multi-channel digital communities across all social media....
Reading
6 videos (Total 44 min), 1 reading, 1 quiz
Video6 videos
Considerations When Developing Content Strategy10m
Your Role with Your Audience7m
The Best Social Strategies8m
Proving Social ROI5m
ROI in Any Organization7m
Reading1 lectura
Social Strategies with Bottom-Line ROI10m
Semana
3
Horas para completar
1 hora para completar

Interactivity and Gamification

Module 3 is all about enhancing your content with new interactivity tools and gamification. ...
Reading
10 videos (Total 58 min), 1 reading
Video10 videos
Interactivity's Impact on Storytelling3m
Personalize Your Interactions6m
Telling Stories Through Gamification8m
Examples of Interactivity1m
Creating a Lean-Back Experience7m
An Interactive Trap1m
When an Interactive Barrier has Reward6m
Data Visualization4m
Narrative Transport6m
Reading1 lectura
Join us for MOOC 4 - Ensuring Your Content's Impact!10m
4.4
13 revisionesChevron Right
Dirección de la carrera

50%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por JTAug 29th 2018

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

por HCJul 11th 2018

Practical and interesting, with takeaways that I can implement in my business immediately.

Instructores

Avatar

John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Content Strategy for Professionals

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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