In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
Este curso forma parte de Programa especializado: Content Strategy for Professionals
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Acerca de este Curso
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Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - Qué aprenderás en este curso
Utilizing Content Trends
Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.
Social Networks and Digital Media
Module 2 shows you how to engage with multi-channel digital communities across all social media.
Interactivity and Gamification
Module 3 is all about enhancing your content with new interactivity tools and gamification.
Reseñas
- 5 stars62,50 %
- 4 stars26,04 %
- 3 stars8,85 %
- 2 stars1,56 %
- 1 star1,04 %
Principales reseñas sobre CONTENT STRATEGY FOR PROFESSIONALS: EXPANDING YOUR CONTENT’S REACH
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
I'm definitely getting value from this course. Thank you.
This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.
I love John Lavine's style of teaching! Awesome course!
Acerca de Programa especializado: Content Strategy for Professionals
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.

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