In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
Este curso forma parte de Programa Especializado - Content Strategy for Professionals
ofrecido por
Programa Especializado - Content Strategy for ProfessionalsUniversidad NorthwesternAcerca de este Curso
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Resultados profesionales del estudiante
25%
comenzó una nueva carrera después de completar estos cursos
40%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 3 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Instructores
Resultados profesionales del estudiante
25%
comenzó una nueva carrera después de completar estos cursos
40%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 3 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - Qué aprenderás en este curso
2 horas para completar
Utilizing Content Trends
Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.
2 horas para completar
7 videos (Total 38 minutos), 4 lecturas
7 videos
Jump-Starting Your Organization's Infleuience7m
New and Emerging Content Trends6m
Creating Shareworthy Content5m
What Does Your Audience Find Interesting4m
Making the Most of Limited Resources4m
Putting the "Strategy" in Content Strategy5m
4 lecturas
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
2 horas para completar
Social Networks and Digital Media
Module 2 shows you how to engage with multi-channel digital communities across all social media.
2 horas para completar
6 videos (Total 44 minutos), 1 lectura, 1 cuestionario
6 videos
Considerations When Developing Content Strategy10m
Your Role with Your Audience7m
The Best Social Strategies8m
Proving Social ROI5m
ROI in Any Organization7m
1 lectura
Social Strategies with Bottom-Line ROI10m
1 hora para completar
Interactivity and Gamification
Module 3 is all about enhancing your content with new interactivity tools and gamification.
1 hora para completar
10 videos (Total 58 minutos), 1 lectura
10 videos
Interactivity's Impact on Storytelling3m
Personalize Your Interactions6m
Telling Stories Through Gamification8m
Examples of Interactivity1m
Creating a Lean-Back Experience7m
An Interactive Trap1m
When an Interactive Barrier has Reward6m
Data Visualization4m
Narrative Transport6m
1 lectura
Join us for MOOC 4 - Ensuring Your Content's Impact!10m
Reseñas
Principales reseñas sobre CONTENT STRATEGY FOR PROFESSIONALS: EXPANDING YOUR CONTENT’S REACH
por DR26 de jul. de 2017
I will enroll in professor RANDY HLAVAC specialization too. Great professionals and online learning is really giving me the opportunity to learn from the best in the field.
por JG13 de ago. de 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
por JT28 de ago. de 2018
This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.
por SS5 de may. de 2020
I loved this course! Its practicle, expresses the real world out there. Not just a college course that you will forget after you finish!
Acerca de Programa especializado: Content Strategy for Professionals
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
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