Acerca de este Curso

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 11 horas para completar

Sugerido: 8 weeks of study, 6-8 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 11 horas para completar

Sugerido: 8 weeks of study, 6-8 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
1 hora para completar

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
2 videos (Total 5 minutos), 7 readings, 1 quiz
2 videos
Meet Instructor Doug Laney1m
7 lecturas
Syllabus15m
More Information About the Instructor10m
About the Discussion Forums5m
Glossary10m
Brand Description1m
Updating Your Profile5m
Build a Learning Community with Social Media5m
1 ejercicio de práctica
Orientation Quiz10m
2 horas para completar

Module 1: What is Information?

In this module, we are focusing on the definition of Infonomics. You will learn about the difference among Information Technology, Information Economics, and Infonomics. ...
6 videos (Total 45 minutos), 2 readings, 6 quizzes
6 videos
1-2 Information and Technology9m
1-3 Information as an Asset6m
1-4.1. A Brief History of Accounting Part 18m
1-4.2. A Brief History of Accounting Part 24m
1-5 Is Information Property?9m
2 lecturas
Module 1 Overview10m
Module 1 Readings and Resources10m
6 ejercicios de práctica
Lesson 1-1 Knowledge Check5m
Lesson 1-2 Knowledge Check5m
Lesson 1-3 Knowledge Check5m
Lesson 1-4 Knowledge Check5m
Lesson 1-5 Knowledge Check5m
Module 1 Quiz30m
Semana
2
3 horas para completar

Module 2 The Economics of Information

In this module, you will learn why information should be considered an asset. You will also learn about unique properties of information that make it different from valuable physical assets, such as oil, to which it is very often compared in the modern world to indicate the value it possesses....
9 videos (Total 77 minutos), 2 readings, 9 quizzes
9 videos
2-2 Other Economic Characteristics of Information10m
2-3 Adapting Economic Principles for Information5m
2-4 The Supply, Demand, and Pricing of Information5m
2-5 The Marginal Utility of Information5m
2-6 Opportunity Cost of Information Choices2m
2-7 The Production Possibilities of Information6m
Interview with Steve Miller20m
Interview with Cindi Howson16m
2 lecturas
Module 2 Overview10m
Module 2 Readings and Resources10m
9 ejercicios de práctica
Lesson 2-1 Knowledge Check5m
Lesson 2-2 Knowledge Check5m
Lesson 2-3 Knowledge Check5m
Lesson 2-4 Knowledge Check5m
Lesson 2-5 Knowledge Check5m
Lesson 2-6 Knowledge Check5m
Lesson 2-7 Knowledge Check5m
Lesson 2-8 Knowledge Check5m
Module 2 Quiz30m
Semana
3
4 horas para completar

Module 3 Methods for Monetizing Information

In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information....
15 videos (Total 106 minutos), 2 readings, 11 quizzes
15 videos
3-2 Growing the Business Through Information11m
3-3 Information as a Form of Currency4m
3-4 Using Information to Reduce Expenses8m
3-5 Using Information to Reduce risks and Improve Well-Being7m
3-6.1. Taking an Information Management Approach to Monetizing Information2m
3-6.2. Establishing an Information Product Management Function2m
3-6.3. Identify Available Information Assets6m
3-7 Establish What Success Looks Like1m
3-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2m
3-8.2. Adapt High-Value Monetization Ideas from Other Industries1m
3-8.3. Test Ideas for Feasibility4m
3-8.4. Preparing, Packaging, and Marketing Information Assets1m
Interview with Mike Rollings22m
Interview with Graham Waller23m
2 lecturas
Module 3 Overview10m
Module 3 Readings and Resources10m
10 ejercicios de práctica
Lesson 3-1 Knowledge Check5m
Lesson 3-2 Knowledge Check5m
Lesson 3-3 Knowledge Check5m
Lesson 3-4 Knowledge Check5m
Lesson 3-5 Knowledge Check5m
Lesson 3-6 Knowledge Check5m
Lesson 3-7 Knowledge Check5m
Lesson 3-8 Knowledge Check10m
Lesson 3-9 Knowledge Check5m
Module 3 Quiz30m
Semana
4
2 horas para completar

Module 4 Applied Analytics

Through this module, you will learn about the three “Vs” of big data and how each of them affects the analytics that can be applied to your information assets and how they could be used to generate insights, recommendations, and prescriptions that can add direct economic value to the organization, i.e., how the information assets can be monetized....
5 videos (Total 39 minutos), 2 readings, 6 quizzes
5 videos
4-2 Advanced Analytics for Monetizing Information7m
4-3 Exploiting Big Data7m
4-4 Improved and Actionable Decision Making9m
4-5 Identifying Monetizable Insights8m
2 lecturas
Module 4 Overview10m
Module 4 Readings and Resources10m
6 ejercicios de práctica
Lesson 4-1 Knowledge Check5m
Lesson 4-2 Knowledge Check5m
Lesson 4-3 Knowledge Check5m
Lesson 4-4 Knowledge Check5m
Lesson 4-5 Knowledge Check10m
Module 4 Quiz30m

Instructor

Avatar

Douglas B. Laney

Visiting Professor and Gartner VP & Distinguished Analyst
Accountancy and Business Administration

Acerca de Universidad de Illinois en Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.