Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Este curso forma parte de Programa especializado: Entrepreneurship: Launching an Innovative Business
30.013 ya inscrito
ofrecido por
Programa especializado: Entrepreneurship: Launching an Innovative BusinessUniversidad de Maryland en College ParkAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Habilidades que obtendrás
- Market Research
- Business Model
- Business Modeling
- Value Proposition
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Maryland en College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programa - Qué aprenderás en este curso
3 horas para completar
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
3 horas para completar
10 videos (Total 66 minutos), 9 lecturas, 1 cuestionario
2 horas para completar
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
2 horas para completar
8 videos (Total 64 minutos), 1 lectura, 1 cuestionario
2 horas para completar
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
2 horas para completar
9 videos (Total 77 minutos), 1 lectura, 1 cuestionario
2 horas para completar
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
2 horas para completar
10 videos (Total 91 minutos), 1 lectura, 1 cuestionario
Reseñas
- 5 stars74,45 %
- 4 stars17,24 %
- 3 stars5,17 %
- 2 stars1,88 %
- 1 star1,25 %
Principales reseñas sobre INNOVATION FOR ENTREPRENEURS: FROM IDEA TO MARKETPLACE
por MM26 de mar. de 2020
This course was awesome. Got to learn about the core idea behind innovation for entrepreneurs.
por NR21 de feb. de 2020
i like the way of teaching and explaining each and every information successfully
por MI7 de abr. de 2016
I found it very helpful. The lecutures are consistent and have interesting examples.
por CB30 de ene. de 2021
Excellent course, which helped gain a lot of knowledge from great faculty, thank you university of Maryland and Coursera
Acerca de Programa especializado: Entrepreneurship: Launching an Innovative Business
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
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