Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Este curso forma parte de Programa Especializado - Entrepreneurship: Launching an Innovative Business
ofrecido por
Programa Especializado - Entrepreneurship: Launching an Innovative BusinessUniversidad de Maryland en College ParkAcerca de este Curso
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Resultados profesionales del estudiante
50%
comenzó una nueva carrera después de completar estos cursos
50%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita
Habilidades que obtendrás
Market ResearchBusiness ModelBusiness ModelingValue Proposition
Resultados profesionales del estudiante
50%
comenzó una nueva carrera después de completar estos cursos
50%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita
ofrecido por
Universidad de Maryland en College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programa - Qué aprenderás en este curso
3 horas para completar
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
3 horas para completar
10 videos (Total 66 minutos), 8 lecturas, 1 cuestionario
10 videos
Introduction to the Course1m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1m
What are entrepreneurial opportunities?11m
What factors influence the feasibility of an innovation?15m
Which innovation strategy: technology-push or market-pull?8m
Product-market fit8m
How do you develop a business model6m
Walkthrough of the business model canvas - Part 15m
Walkthrough of the business model canvas - Part 24m
8 lecturas
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10m
Meet the Faculty10m
Connect with your classmates10m
Earn a Degree Online in Entrepreneurship and Innovation5m
Slides10m
Instructions for the Quiz10m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m
1 ejercicio de práctica
Initial Business Model Canvas18m
1 hora para completar
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
1 hora para completar
8 videos (Total 64 minutos), 1 lectura, 1 cuestionario
8 videos
Customer types8m
Customer archetypes4m
Customer segments and business models6m
Customer segments, value propositions, product features12m
How to map your value?5m
How to interview customers?5m
How to get insights from your customers?11m
1 lectura
Slides10m
1 ejercicio de práctica
Discovering and Interviewing Your Customers10m
2 horas para completar
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
2 horas para completar
9 videos (Total 77 minutos), 1 lectura, 1 cuestionario
9 videos
The DNA of customer-centricity6m
Crossing the chasm6m
Qualitative and quantitative marketing research11m
Importance and methods of market segmentation9m
Focusing on the target market6m
Beyond the chasm9m
Strategic implications of beyond the chasm10m
E-commerce: The internet as a selling platform7m
1 lectura
Slides10m
1 ejercicio de práctica
Product Understanding and Marketing12m
2 horas para completar
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
2 horas para completar
10 videos (Total 91 minutos), 1 lectura, 1 cuestionario
10 videos
Why and how to prototype14m
Rapid prototyping and development5m
Lean startup MVPs4m
Choosing a wireframing/UX prototyping tool11m
Anatomy of an experience map10m
What you'll learn from user testing6m
Analytics and insight8m
Troubleshooting your customer discovery10m
Levels of a product/service11m
1 lectura
Lecture Slides10m
1 ejercicio de práctica
Prototyping and Testing10m
Revisiones
Principales revisiones sobre INNOVATION FOR ENTREPRENEURS: FROM IDEA TO MARKETPLACE
por AA27 de abr. de 2020
Beautiful course, extremely useful. I have learned a lot and have recommended it to all my team members. I will go over the material for a long time, there's just so much to learn and implement.
por DS27 de may. de 2020
Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.
por MS14 de ene. de 2017
An excellent course. There were surprising insights in almost every class. I also enjoyed the practical mindset displayed by the staff and course materials.
por GG12 de feb. de 2016
Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans
Acerca de Programa especializado: Entrepreneurship: Launching an Innovative Business
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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