Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:
* What are the key indicators of innovation opportunities?
* What steps are critical for entrepreneurs to bring innovations to the marketplace?
* What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Este curso forma parte de Programa Especializado - Entrepreneurship: Launching an Innovative Business
Innovation for Entrepreneurs: From Idea to Marketplace
ofrecido por
Programa Especializado - Entrepreneurship: Launching an Innovative BusinessUniversity of Maryland, College Park
Acerca de este Curso
4.3
223 calificaciones
Habilidades que obtendrás
Market ResearchBusiness ModelBusiness ModelingValue Proposition
Programa - Qué aprenderás en este curso
Semana
1Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
11 videos (Total 77 minutos), 7 readings, 1 quiz
11 videos
Preview of the Master of Professional Studies in Technology Entrepreneurship11m
Introduction to the Course1m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1m
What are entrepreneurial opportunities?11m
What factors influence the feasibility of an innovation?15m
Which innovation strategy: technology-push or market-pull?8m
Product-market fit8m
How do you develop a business model6m
Walkthrough of the business model canvas - Part 15m
Walkthrough of the business model canvas - Part 24m
7 lecturas
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10m
Meet the Faculty10m
Connect with your classmates10m
Slides10m
Instructions for the Quiz10m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m
1 ejercicio de práctica
Initial Business Model Canvas18m
Semana
2Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
8 videos (Total 64 minutos), 1 reading, 1 quiz
8 videos
Customer types8m
Customer archetypes4m
Customer segments and business models6m
Customer segments, value propositions, product features12m
How to map your value?5m
How to interview customers?5m
How to get insights from your customers?11m
1 lectura
Slides10m
1 ejercicio de práctica
Discovering and Interviewing Your Customers10m
Semana
3Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
9 videos (Total 77 minutos), 1 reading, 1 quiz
9 videos
The DNA of customer-centricity6m
Crossing the chasm6m
Qualitative and quantitative marketing research11m
Importance and methods of market segmentation9m
Focusing on the target market6m
Beyond the chasm9m
Strategic implications of beyond the chasm10m
E-commerce: The internet as a selling platform7m
1 lectura
Slides10m
1 ejercicio de práctica
Product Understanding and Marketing12m
Semana
4Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
10 videos (Total 91 minutos), 1 reading, 1 quiz
10 videos
Why and how to prototype14m
Rapid prototyping and development5m
Lean startup MVPs4m
Choosing a wireframing/UX prototyping tool11m
Anatomy of an experience map10m
What you'll learn from user testing6m
Analytics and insight8m
Troubleshooting your customer discovery10m
Levels of a product/service11m
1 lectura
Lecture Slides10m
1 ejercicio de práctica
Prototyping and Testing10m
67%
comenzó una nueva carrera después de completar estos cursos
75%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Principales revisiones
por GG•Feb 13th 2016
Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans
por MM•Mar 6th 2016
excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities
Instructor
Dr. Thomas J. Mierzwa
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
Acerca de University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Acerca del programa especializado Entrepreneurship: Launching an Innovative Business
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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