Acerca de este Curso

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Resultados profesionales del estudiante

50%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita

Habilidades que obtendrás

Market ResearchBusiness ModelBusiness ModelingValue Proposition

Resultados profesionales del estudiante

50%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita

ofrecido por

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Universidad de Maryland en College Park

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up97%(2,265 calificaciones)Info
Semana
1

Semana 1

3 horas para completar

Introduction

3 horas para completar
10 videos (Total 66 minutos), 8 lecturas, 1 cuestionario
10 videos
Introduction to the Course1m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1m
What are entrepreneurial opportunities?11m
What factors influence the feasibility of an innovation?15m
Which innovation strategy: technology-push or market-pull?8m
Product-market fit8m
How do you develop a business model6m
Walkthrough of the business model canvas - Part 15m
Walkthrough of the business model canvas - Part 24m
8 lecturas
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10m
Meet the Faculty10m
Connect with your classmates10m
Earn a Degree Online in Entrepreneurship and Innovation5m
Slides10m
Instructions for the Quiz10m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m
1 ejercicio de práctica
Initial Business Model Canvas30m
Semana
2

Semana 2

2 horas para completar

Customer Discovery and Validation

2 horas para completar
8 videos (Total 64 minutos), 1 lectura, 1 cuestionario
8 videos
Customer types8m
Customer archetypes4m
Customer segments and business models6m
Customer segments, value propositions, product features12m
How to map your value?5m
How to interview customers?5m
How to get insights from your customers?11m
1 lectura
Slides10m
1 ejercicio de práctica
Discovering and Interviewing Your Customers30m
Semana
3

Semana 3

2 horas para completar

Product Understanding and Marketing

2 horas para completar
9 videos (Total 77 minutos), 1 lectura, 1 cuestionario
9 videos
The DNA of customer-centricity6m
Crossing the chasm6m
Qualitative and quantitative marketing research11m
Importance and methods of market segmentation9m
Focusing on the target market6m
Beyond the chasm9m
Strategic implications of beyond the chasm10m
E-commerce: The internet as a selling platform7m
1 lectura
Slides10m
1 ejercicio de práctica
Product Understanding and Marketing30m
Semana
4

Semana 4

2 horas para completar

Prototyping and Testing

2 horas para completar
10 videos (Total 91 minutos), 1 lectura, 1 cuestionario
10 videos
Why and how to prototype14m
Rapid prototyping and development5m
Lean startup MVPs4m
Choosing a wireframing/UX prototyping tool11m
Anatomy of an experience map10m
What you'll learn from user testing6m
Analytics and insight8m
Troubleshooting your customer discovery10m
Levels of a product/service11m
1 lectura
Lecture Slides10m
1 ejercicio de práctica
Prototyping and Testing30m

Reseñas

Principales reseñas sobre INNOVATION FOR ENTREPRENEURS: FROM IDEA TO MARKETPLACE

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Acerca de Programa especializado: Entrepreneurship: Launching an Innovative Business

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

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