Week Four Summary

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Del curso dictado por University of London
International Business Capstone
27 ratings
University of London
27 ratings
Curso 6 de 6 en SpecializationInternational Business Essentials
De la lección
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.

Conoce a los instructores

  • Barry McCarthy
    Barry McCarthy
    Senior Teaching Fellow
    School of Management, UCL

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