2.2 Evaluación de alternativas, compra y post-compra

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From the course by IE Business School
Investigación de mercados y comportamiento del consumidor
68 ratings
IE Business School

Investigación de mercados y comportamiento del consumidor

68 ratings
Course 1 of 5 in the Specialization Estrategia de marketing
From the lesson
The Consumer Decision Process

Meet the Instructors

  • Shameek Sinha
    Shameek Sinha
    Professor
    Marketing