About this course: Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

Created by: Northwestern University

Taught by: Tom Collinger, Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
Taught by: Ernest Duplessis, Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
Taught by: Hud Englehart, Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
Taught by: Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Basic Info	Course 2 of 6 in the Organizational Leadership Specialization.
Language	English, Subtitles: Vietnamese
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.4 stars Average User Rating 4.4See what learners said

Syllabus

WEEK 1

Leadership Lessons From Great Brands

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

6 videos, 3 readings

WEEK 2

The Art of Leadership Storytelling Made Simple

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also ...

5 videos

WEEK 3

Storytelling in Crisis: The Ultimate Marketing Event

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most...

5 videos

WEEK 4

Leadership Storytelling and Innovation

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.

6 videos, 2 readings

Graded: Building Your Leadership Capacity

FAQs

How It Works

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Pricing

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