Acerca de este Curso

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Resultados profesionales del estudiante

67%

comenzó una nueva carrera después de completar estos cursos

38%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita

Habilidades que obtendrás

CommunicationLeadershipInnovationCrisis Management

Resultados profesionales del estudiante

67%

comenzó una nueva carrera después de completar estos cursos

38%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita

ofrecido por

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Universidad Northwestern

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up97%(3,204 calificaciones)Info
Semana
1

Semana 1

1 hora para completar

Leadership Lessons From Great Brands

1 hora para completar
6 videos (Total 32 minutos), 3 lecturas
6 videos
Introduction to Module 13m
What Makes Brands Great6m
The Branding-You Audit9m
Branding-You Insight4m
Goals7m
3 lecturas
Pre-Course Survey10m
Meet Your Professors10m
Course Grading & Logistics10m
Semana
2

Semana 2

25 minutos para completar

The Art of Leadership Storytelling Made Simple

25 minutos para completar
5 videos (Total 25 minutos)
5 videos
The Power of Storytelling5m
It All Starts with the Audience7m
The Structure of a Great Story – Visual Mind Mapping5m
Visual Narrative Mapping Applied4m
Semana
3

Semana 3

23 minutos para completar

Storytelling in Crisis: The Ultimate Marketing Event

23 minutos para completar
5 videos (Total 23 minutos)
5 videos
Crisis Response: Maximum Exposure, Minimum Delay6m
Critical Audiences: Know who they are and how to reach them ... in a hurry4m
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5m
Planning for the Unplanned: Know what to do ... and be ready to do it6m
Semana
4

Semana 4

3 horas para completar

Leadership Storytelling and Innovation

3 horas para completar
6 videos (Total 32 minutos), 2 lecturas, 1 cuestionario
6 videos
Leadership Storytelling and Innovation 15m
Innovation and Storytelling Round Table: What is innovation and the leader’s role10m
Innovation and Storytelling Round Table 2: Practical Examples10m
Leadership Storytelling and Innovation 23m
Conclusion of Course 2 with Dean Blount1m
2 lecturas
Post-Course Survey10m
Optional Readings10m

Revisiones

Principales revisiones sobre LEADERSHIP COMMUNICATION FOR MAXIMUM IMPACT: STORYTELLING

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Acerca de Programa especializado: Organizational Leadership

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Preguntas Frecuentes

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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