Acerca de este Curso
4.4
464 calificaciones
110 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 2 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Vietnamita

Habilidades que obtendrás

CommunicationLeadershipInnovationCrisis Management
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 2 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Vietnamita

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
1 hora para completar

Leadership Lessons From Great Brands

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand....
Reading
6 videos (Total 32 minutos), 3 readings
Video6 videos
Introduction to Module 13m
What Makes Brands Great6m
The Branding-You Audit9m
Branding-You Insight4m
Goals7m
Reading3 lecturas
Pre-Course Survey10m
Meet Your Professors10m
Course Grading & Logistics10m
Semana
2
Horas para completar
25 minutos para completar

The Art of Leadership Storytelling Made Simple

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story....
Reading
5 videos (Total 25 minutos)
Video5 videos
The Power of Storytelling5m
It All Starts with the Audience7m
The Structure of a Great Story – Visual Mind Mapping5m
Visual Narrative Mapping Applied4m
Semana
3
Horas para completar
23 minutos para completar

Storytelling in Crisis: The Ultimate Marketing Event

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it. ...
Reading
5 videos (Total 23 minutos)
Video5 videos
Crisis Response: Maximum Exposure, Minimum Delay6m
Critical Audiences: Know who they are and how to reach them ... in a hurry4m
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5m
Planning for the Unplanned: Know what to do ... and be ready to do it6m
Semana
4
Horas para completar
3 horas para completar

Leadership Storytelling and Innovation

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization. ...
Reading
6 videos (Total 32 minutos), 2 readings, 1 quiz
Video6 videos
Leadership Storytelling and Innovation 15m
Innovation and Storytelling Round Table: What is innovation and the leader’s role10m
Innovation and Storytelling Round Table 2: Practical Examples10m
Leadership Storytelling and Innovation 23m
Conclusion of Course 2 with Dean Blount1m
Reading2 lecturas
Post-Course Survey10m
Optional Readings10m
4.4
110 revisionesChevron Right
Beneficio de la carrera

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por NBJan 25th 2016

The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.\n\nI enjoyed this course tremendously, highly recommended!

por MFeb 8th 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

Instructores

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Tom Collinger

Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
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Ernest Duplessis

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Hud Englehart

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Organizational Leadership

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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