Acerca de este curso: Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Creada por: Universidad Northwestern
Enseñado por: Tom Collinger, Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
Enseñado por: Ernest Duplessis, Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
Enseñado por: Hud Englehart, Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
Enseñado por: Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
| Información básica | Curso 2 de 6 en Organizational Leadership Specialization |
| Idioma | English, Subtítulos: Vietnamese |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
6 videos, 3 readings
- Vídeo: Introduction to Course 2 with Dean Blount
- Reading: Pre-Course Survey
- Reading: Meet Your Professors
- Reading: Course Grading & Logistics
- Vídeo: Introduction to Module 1
- Vídeo: What Makes Brands Great
- Vídeo: The Branding-You Audit
- Vídeo: Branding-You Insight
- Vídeo: Goals
SEMANA 2
The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
5 videos
- Vídeo: Introduction to Module 2
- Vídeo: The Power of Storytelling
- Vídeo: It All Starts with the Audience
- Vídeo: The Structure of a Great Story – Visual Mind Mapping
- Vídeo: Visual Narrative Mapping Applied
SEMANA 3
Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
5 videos
- Vídeo: Introduction to Module 3
- Vídeo: Crisis Response: Maximum Exposure, Minimum Delay
- Vídeo: Critical Audiences: Know who they are and how to reach them ... in a hurry
- Vídeo: The Rules of Crisis Media Engagement: "The network is calling. Now what?"
- Vídeo: Planning for the Unplanned: Know what to do ... and be ready to do it
SEMANA 4
Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
6 videos, 2 readings
- Vídeo: Introduction to Module 4
- Vídeo: Leadership Storytelling and Innovation 1
- Vídeo: Innovation and Storytelling Round Table: What is innovation and the leader’s role
- Vídeo: Innovation and Storytelling Round Table 2: Practical Examples
- Vídeo: Leadership Storytelling and Innovation 2
- Reading: Post-Course Survey
- Reading: Optional Readings
- Vídeo: Conclusion of Course 2 with Dean Blount
Calificado: Building Your Leadership Capacity
Preguntas Frecuentes
Cómo funciona
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creadores
Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
A good course for someone who has just taken a leadership role or have been elevated from his/her present position.
Solid to the point information - especially in crisis management and understanding your brand.
I really appreciate how down in simple terms the course shows the path to storytelling without fancy words and with key things to remember in any situation.
Simplifying to make things easier with truth
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SP
Great course, I liked the story telling aspect and how it related to me