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Opiniones y comentarios de aprendices correspondientes a Market Research and Consumer Behavior por parte de IE Business School

1,130 calificaciones
256 revisiones

Acerca del Curso

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Principales revisiones


Oct 13, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.


May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

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1 - 25 de 253 revisiones para Market Research and Consumer Behavior

por Bharat

May 20, 2019

The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.

por Ankur B

May 19, 2019

The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.

por Melvin G

May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

por Jagadhambal C

May 17, 2019

It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.

por Shabanova O

Dec 16, 2018

Thank you for your excellent course. It was very interesting for me

por Juan C R C

Jan 11, 2019

Estupenda guia entender la lógica de la investigación de mercados e incorporarlo, para quien ya tiene experiencia previa en investigación de campo, y también para quienes comienzan, porque les ayudará a entrar en conocimiento y saber por dónde profundizar más.

por Bárbara C V

Mar 03, 2019


por Vivek K

Mar 03, 2019

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

por Joyleen

Mar 26, 2019

很系统 有条理 概念化

por Swathi K K D

Mar 23, 2019

Good & detailed explanation of each and every concept.

por Anastasiia T

Dec 24, 2018

I totally like it!

por Harsh T

Dec 09, 2018

It was very insightful.

por Muhammad U F

Apr 06, 2019

it's nice and the practical video is very beneficial

por aarya d

Apr 08, 2019

very much informative. actually i had already done it in my college so it was like a revision for me but yes i got to know new information which i hadnt learnt


Feb 06, 2019

good couse

por Aditi S

Feb 17, 2019


por Huynh M T

Jul 16, 2018

so useful for my own practice! Thanks alot! Keep it up

por Andres R

Jul 14, 2018


por Raif M M

Jul 17, 2018

Actually, the Course is Valuable and Prof. explaination is very good and Clear

I recommend it for all who need to update his knowledge and to have an excellent refrence .

Raif Moalla



por Tubi O

May 07, 2018

Really informative teaching.

Ignacio Gafo was very simple in exposing a complex web of information to a first timer like myself. There was a bit of grammar issues (especially with the transcript), but in all, great course.

Thank you to everybody that made it possible.

por Reynaldo V

Oct 05, 2017

This was an information-packed course.

por Harsh G

Jan 16, 2018

Excellent course!

por Raphael d S

Apr 05, 2018

The course was very useful to understand the behavior of the consumer and how we should conduct market research to launch new products or improve sales of existing products

por Kartikey D

Oct 23, 2016

Amazing But we really want some explanations in 3rd chapter

por Ariful I S

Jan 08, 2017

Resourceful content and very easy to understand. I am really grateful to coursera for this this lovely arrangement.