Chevron Left
Volver a Marketing in an Analog World

Opiniones y comentarios de aprendices correspondientes a Marketing in an Analog World por parte de Universidad de Illinois en Urbana-Champaign

692 calificaciones
167 revisiones

Acerca del Curso

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Principales revisiones


Jan 31, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.


Sep 04, 2020

Thank you! I really enjoyed your style of teaching and the fact you made everything fun. I learned a lot and I wish I could actually take your courses in person. Thank you again!!!

Filtrar por:

76 - 100 de 162 revisiones para Marketing in an Analog World

por Sai S S

Nov 27, 2019

Best course of the specialization. Should be made the first of the series.

por Ahmar S

Nov 06, 2019

Very well taught and the Professor is very passionate about this subject.

por Siddharth

Jul 13, 2020

Well designed course with a fairly good amount of coursework. Loved it!

por Tara M

Feb 06, 2018

so interesting learning about new technologies and their implications

por Raiane M C

Aug 06, 2020

The course is very helpful and the professor is amazing and fun.

por Yves V Z

Nov 07, 2019

I learned a lot especially I did not what expect when I started.

por Saloni S

Mar 11, 2020

well I really enjoyed and learned a lot from the course.


por Kumar V

Oct 11, 2018

An outstanding course that really dives into what's happening!

por Roberto C

Nov 06, 2018

If you want to know the future of retail, it's your course.

por Dr A R U

May 22, 2020

Superb experience.. teaching style of Aric is commendable.

por Noor S

Aug 17, 2019

Thank you Aric! was a great course and I learned so much!!

por Deep J G

Jul 23, 2020

The teacher is awesome and the course is well thought of.

por Anantharam S

Feb 27, 2020

Amazing course on marketing insights for analog world!

por Kenrick H

Nov 12, 2017

This course was awesome. Very fun with key insights.

por Adnan K

Sep 11, 2020

A unique course with a focus on skills development

por Edson d O V

Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!


Jul 04, 2018

The course was very practical in it's approach.

por Andrejs V

Nov 07, 2017

Great topic covered, the course is up to date.

por ayman m f e

Dec 18, 2018


por Vladyslav B

Oct 14, 2017

Interesting , useful, and entertaining course

por Cesar S

Sep 08, 2020

Excellent professor and excellent examples.

por Hassan S

Apr 17, 2018

An exceptional course, very very practical.

por Neha s

Jul 24, 2020

This is a very excellent learning course

por Pragyan

Jul 16, 2020

excellent experience withj this course.


Apr 06, 2020

excellent, very good quality in matter