Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Este curso forma parte de Programa especializado: mercadeo digital
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- 5 stars66,87 %
- 4 stars24,31 %
- 3 stars6,40 %
- 2 stars1,45 %
- 1 star0,96 %
Principales reseñas sobre DIGITAL MARKETING ANALYTICS IN THEORY
The pace was not the same throughout the course. It was either very condensed with a lot of theory or repetitive. It would be better if example were used and the assignments w based on specific cases
A very well covered course. However, it would have been great if examples and best practices were included depicting the use of various digital techniques in a bit more detail. Regards.
Base content is good
Consider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common
Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively
Acerca de Programa especializado: mercadeo digital
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