Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Este curso forma parte de Programa Especializado - mercadeo digital
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
ofrecido por
Acerca de este Curso
4.5
2,492 calificaciones
Habilidades que obtendrás
AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
Programa - Qué aprenderás en este curso
Semana
15 horas para completar
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.
4 videos (Total 28 minutos), 9 readings, 4 quizzes
4 videos
About Prof Kevin Hartman3m
Lesson 1: The Day The Geeks Took Over, Part 16m
Lesson 1: The Day The Geeks Took Over, Part 210m
9 lecturas
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Glossary10m
Brand Descriptions10m
Social Media10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings10m
3 ejercicios de práctica
Orientation Quiz10m
Lesson 1 Practice Quiz4m
Module 1 Quiz20m
Semana
23 horas para completar
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
4 videos (Total 33 minutos), 2 readings, 4 quizzes
4 videos
Lesson 2: The Basics Of Web Analytics, Part 212m
Lesson 3: An Introduction To Web Analytics Tools, Part 16m
Lesson 3: An Introduction To Web Analytics Tools, Part 27m
2 lecturas
Module 2 Overview10m
Module 2 Readings10m
3 ejercicios de práctica
Lesson 2 Practice Quiz4m
Lesson 3 Practice Quiz4m
Module 2 Quiz20m
Semana
33 horas para completar
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4 videos (Total 36 minutos), 2 readings, 4 quizzes
4 videos
Lesson 4: Where It All Begins, Part 29m
Lesson 5: The Consumer–Brand Relationship, Part 17m
Lesson 5: The Consumer–Brand Relationship, Part 213m
2 lecturas
Module 3 Overview10m
Module 3 Readings10m
3 ejercicios de práctica
Lesson 4 Practice Quiz4m
Lesson 5 Practice Quiz4m
Module 3 Quiz20m
Semana
43 horas para completar
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
4 videos (Total 30 minutos), 2 readings, 4 quizzes
4 videos
Lesson 6: Data, Data, Everywhere, Part 27m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29m
2 lecturas
Module 4 Overview10m
Module 4 Readings10m
3 ejercicios de práctica
Lesson 6 Practice Quiz4m
Lesson 7 Practice Quiz4m
Module 4 Quiz20m
41%
comenzó una nueva carrera después de completar estos cursos
36%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Principales revisiones
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Instructor
Kevin Hartman
Visiting Professor & Head of Analytics at GoogleCollege of Business
Comienza a trabajar para obtener tu maestría
Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign.
Si eres aceptado en el programa completo, tus cursos cuentan para tu título.
Acerca de Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Acerca del programa especializado mercadeo digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2019 Coursera Inc. Todos los derechos reservados.
