Acerca de este curso: Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Creada por: University of Illinois at Urbana-Champaign
Enseñado por: Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
| Información básica | Curso 2 de 7 en mercadeo digital Specialization |
| Compromiso | 4 weeks of study, 8-10 hours/week |
| Idioma | Inglés (English) |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Completa este curso para conseguir:
Programa Especializado - mercadeo digital
Este curso es parte del Programa especializado mercadeo digital de University of Illinois at Urbana-Champaign del curso 7
Master of Business Administration (iMBA)
El curso forma parte del programa de títulos 18 courses plus three capstone projects totalmente en línea
Programa
SEMANA 1
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.
4 videos, 9 lecturas, 2 cuestionarios de práctica
- Vídeo: About Prof Kevin Hartman
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: About the Rubric for Peer Assessment
- Reading: Glossary
- Reading: Brand Descriptions
- Reading: Social Media
- Reading: Getting to Know Your Classmates
- 练习测验: Orientation Quiz
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- Vídeo: Lesson 1: The Day The Geeks Took Over, Part 1
- Vídeo: Lesson 1: The Day The Geeks Took Over, Part 2
- 练习测验: Lesson 1 Practice Quiz
- Discussion Prompt: Module 1 Discussion
Calificado: Module 1 Quiz
Calificado: Module 1 Peer Assessment
SEMANA 2
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
4 videos, 2 lecturas, 2 cuestionarios de práctica
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- Vídeo: Lesson 2: The Basics Of Web Analytics, Part 2
- 练习测验: Lesson 2 Practice Quiz
- Vídeo: Lesson 3: An Introduction To Web Analytics Tools, Part 1
- Vídeo: Lesson 3: An Introduction To Web Analytics Tools, Part 2
- 练习测验: Lesson 3 Practice Quiz
- Discussion Prompt: Module 2 Discussion
Calificado: Module 2 Quiz
Calificado: Module 2 Peer Assessment
SEMANA 3
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4 videos, 2 lecturas, 2 cuestionarios de práctica
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Vídeo: Lesson 4: Where It All Begins, Part 2
- 练习测验: Lesson 4 Practice Quiz
- Vídeo: Lesson 5: The Consumer–Brand Relationship, Part 1
- Vídeo: Lesson 5: The Consumer–Brand Relationship, Part 2
- 练习测验: Lesson 5 Practice Quiz
- Discussion Prompt: Module 3 Discussion
Calificado: Module 3 Quiz
Calificado: Module 3 Peer Assessment
SEMANA 4
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
4 videos, 2 lecturas, 2 cuestionarios de práctica
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- Vídeo: Lesson 6: Data, Data, Everywhere, Part 2
- 练习测验: Lesson 6 Practice Quiz
- Vídeo: Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 1
- Vídeo: Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 2
- 练习测验: Lesson 7 Practice Quiz
- Discussion Prompt: Module 4 Discussion
Calificado: Module 4 Quiz
Calificado: Module 4 Peer Assessment
Preguntas Frecuentes
Cómo funciona
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
Creadores
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
good course
A great knowledgeable course
Course was informative but >90% of the time spent on the course was spent on the readings. Being someone who learns well from lectures I was hoping for significantly more lecture content (several hours of week) with less reading, I was a bit disappointed by the short lengths of the lecture videos.
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thanks for this useful course