Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
ofrecido por
Programa Especializado - mercadeo digitalUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
342,915 vistas recientes
Resultados profesionales del estudiante
38%
comenzó una nueva carrera después de completar estos cursos
36%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
12%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 7 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 17 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Habilidades que obtendrás
AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
Resultados profesionales del estudiante
38%
comenzó una nueva carrera después de completar estos cursos
36%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
12%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 7 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 17 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestría
Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign.
Si eres aceptado en el programa completo, tus cursos cuentan para tu título.
Programa - Qué aprenderás en este curso
5 horas para completar
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.
5 horas para completar
4 videos (Total 28 minutos), 8 lecturas, 4 cuestionarios
4 videos
About Prof Kevin Hartman3m
Lesson 1: The Day The Geeks Took Over, Part 16m
Lesson 1: The Day The Geeks Took Over, Part 210m
8 lecturas
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Glossary10m
Brand Descriptions10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings10m
3 ejercicios de práctica
Orientation Quiz30m
Lesson 1 Practice Quiz30m
Module 1 Quiz30m
5 horas para completar
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
5 horas para completar
5 videos (Total 36 minutos), 3 lecturas, 4 cuestionarios
5 videos
Lesson 2: The Basics Of Web Analytics, Part 212m
Lesson 3: An Introduction To Web Analytics Tools, Part 16m
Lesson 3: An Introduction To Web Analytics Tools, Part 27m
Interview with John Kenny on the sensitivity of brand and executives to data privacy2m
3 lecturas
Module 2 Overview10m
Module 2 Readings10m
About John Kenny10m
3 ejercicios de práctica
Lesson 2 Practice Quiz30m
Lesson 3 Practice Quiz30m
Module 2 Quiz30m
4 horas para completar
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4 horas para completar
6 videos (Total 39 minutos), 2 lecturas, 4 cuestionarios
6 videos
Lesson 4: Where It All Begins, Part 29m
Interview with Mike Mueller "On the unique role Search plays in the marketing of his small business"1m
Lesson 5: The Consumer–Brand Relationship, Part 17m
Lesson 5: The Consumer–Brand Relationship, Part 213m
Interview with John Kenny "On the need for a variety of data when conducting analysis with particular insight in how consumers use various digital platform today and the role of social media"2m
2 lecturas
Module 3 Overview10m
Module 3 Readings10m
3 ejercicios de práctica
Lesson 4 Practice Quiz30m
Lesson 5 Practice Quiz30m
Module 3 Quiz30m
4 horas para completar
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
4 horas para completar
5 videos (Total 34 minutos), 3 lecturas, 4 cuestionarios
5 videos
Lesson 6: Data, Data, Everywhere, Part 27m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29m
Gies Online Programs3m
3 lecturas
Module 4 Overview10m
Module 4 Readings10m
Congratulations!10m
3 ejercicios de práctica
Lesson 6 Practice Quiz30m
Lesson 7 Practice Quiz30m
Module 4 Quiz30m
Revisiones
Principales revisiones sobre DIGITAL ANALYTICS FOR MARKETING PROFESSIONALS: MARKETING ANALYTICS IN THEORY
por NN9 de may. de 2016
The pace was not the same throughout the course. It was either very condensed with a lot of theory or repetitive. It would be better if example were used and the assignments w based on specific cases
por DN30 de ene. de 2016
Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.
por VB16 de abr. de 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
por SC21 de feb. de 2020
Base content is good Consider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common
Acerca de Programa especializado: mercadeo digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Preguntas Frecuentes
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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