Acerca de este curso: Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Creada por: University of Illinois at Urbana-Champaign
Enseñado por: Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
| Información básica | Curso 2 de 7 en mercadeo digital Specialization |
| Compromiso | 4 weeks of study, 8-10 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Completa este curso para conseguir:
Programa Especializado - mercadeo digital
Este curso es parte del Programa especializado mercadeo digital de University of Illinois at Urbana-Champaign del curso 7
Master of Business Administration (iMBA)
El curso forma parte del programa de títulos 18 courses plus three capstone projects totalmente en línea
Programa
SEMANA 1
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.
4 videos, 9 lecturas, 2 cuestionarios de práctica
- Vídeo: About Prof Kevin Hartman
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: About the Rubric for Peer Assessment
- Reading: Glossary
- Reading: Brand Descriptions
- Reading: Social Media
- Reading: Getting to Know Your Classmates
- Practice Quiz: Orientation Quiz
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- Vídeo: Lesson 1: The Day The Geeks Took Over, Part 1
- Vídeo: Lesson 1: The Day The Geeks Took Over, Part 2
- Practice Quiz: Lesson 1 Practice Quiz
- Discussion Prompt: Module 1 Discussion
Calificado: Module 1 Quiz
Calificado: Module 1 Peer Assessment
SEMANA 2
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
4 videos, 2 lecturas, 2 cuestionarios de práctica
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- Vídeo: Lesson 2: The Basics Of Web Analytics, Part 2
- Practice Quiz: Lesson 2 Practice Quiz
- Vídeo: Lesson 3: An Introduction To Web Analytics Tools, Part 1
- Vídeo: Lesson 3: An Introduction To Web Analytics Tools, Part 2
- Practice Quiz: Lesson 3 Practice Quiz
- Discussion Prompt: Module 2 Discussion
Calificado: Module 2 Quiz
Calificado: Module 2 Peer Assessment
SEMANA 3
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4 videos, 2 lecturas, 2 cuestionarios de práctica
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Vídeo: Lesson 4: Where It All Begins, Part 2
- Practice Quiz: Lesson 4 Practice Quiz
- Vídeo: Lesson 5: The Consumer–Brand Relationship, Part 1
- Vídeo: Lesson 5: The Consumer–Brand Relationship, Part 2
- Practice Quiz: Lesson 5 Practice Quiz
- Discussion Prompt: Module 3 Discussion
Calificado: Module 3 Quiz
Calificado: Module 3 Peer Assessment
SEMANA 4
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
4 videos, 2 lecturas, 2 cuestionarios de práctica
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- Vídeo: Lesson 6: Data, Data, Everywhere, Part 2
- Practice Quiz: Lesson 6 Practice Quiz
- Vídeo: Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 1
- Vídeo: Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 2
- Practice Quiz: Lesson 7 Practice Quiz
- Discussion Prompt: Module 4 Discussion
Calificado: Module 4 Quiz
Calificado: Module 4 Peer Assessment
Preguntas Frecuentes
Cómo funciona
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creadores
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
covers the basics quite well. lot of entry points for further study on data sources, analysis techniques, business needs and risks.
I really enjoy this course
Good course. I like that they structured each section with 5 key takeaways from the start and a recap at the end. It reinforces the learning. In terms of content, analytics in theory can be a bit dry. Would love to get more hands-on work in other modules. :)
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Good content, however I found this course abit too theoretical, would be great to have more real life case studies and practical application of different tools? analytic techniques and metrics.