Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Este curso forma parte de Programa especializado: mercadeo digital
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Prueba Coursera para negociosQué aprenderás
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Habilidades que obtendrás
- Digital Marketing
- Data Collection
- Analytics
- Data Analysis
- Data Visualization (DataViz)
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Prueba Coursera para negociosOfrecido por
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Programa - Qué aprenderás en este curso
Course Overview and The Day The Geeks Took Over
The Consumer Brand Relationship
The Science of Analytics (Part 1)
The Science of Analytics (Part 2)
Reseñas
- 5 stars66,87 %
- 4 stars24,31 %
- 3 stars6,40 %
- 2 stars1,45 %
- 1 star0,96 %
Principales reseñas sobre DIGITAL MARKETING ANALYTICS IN THEORY
The pace was not the same throughout the course. It was either very condensed with a lot of theory or repetitive. It would be better if example were used and the assignments w based on specific cases
A very well covered course. However, it would have been great if examples and best practices were included depicting the use of various digital techniques in a bit more detail. Regards.
Base content is good
Consider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common
Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively
Acerca de Programa especializado: mercadeo digital

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