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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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576 - 600 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Edson d O

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Apr 2, 2018

Good resources, worth it!

By Dylan N

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Feb 5, 2018

Detailed and Informative.

By Sidharth S

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Aug 2, 2021

This was a great course.

By Pola N

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Sep 9, 2020

It's an excellent course

By megha

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Dec 29, 2016

best learning experience

By Mohamed G

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Jun 6, 2016

this course is very nice

By Luca R

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Sep 2, 2015

Great, useful, FANTASTIC

By Israel T d S

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Jun 16, 2020

i just love tis course!

By Reynaldo C A

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Jun 14, 2019

Very interesting course

By Yaremy A H

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Mar 7, 2019

very interesting course

By Bella G

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Feb 28, 2016

Useful and interesting.

By Manasi J

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Jun 11, 2022

The course was amazing

By Tejashri T

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Jan 1, 2021

These courses are good

By Nikhil K

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Mar 2, 2020

Very nicely explained!

By Omar S O

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Mar 18, 2019

I highly recommend it!

By Sarunya W

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Jun 1, 2018

Very very Great course

By Olga R

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Mar 25, 2018

Very efficient course!

By AnhVVHS170681

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Jan 8, 2024

useful for our career

By Jean F F

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Jan 24, 2022

Great and satisfiying

By eva e q n

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Feb 6, 2021

i love it's in-depth

By Adil H

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May 10, 2020

THANK YOU VERY MUCH!

By Caro D L T

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Dec 21, 2018

I like it very much!

By miranda c

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May 26, 2016

relevant information

By Lakshmi N

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May 13, 2016

Good course, concise

By Halide V

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Mar 2, 2021

amazing experience!