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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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526 - 550 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Akintoye M M

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Nov 4, 2016

This course is really good, I like

By Shirisha G

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Nov 25, 2022

it was very usefull and excellent

By kenda d

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Sep 3, 2020

great course and great professor.

By Tlhopane

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Jun 26, 2019

Very informative and interesting!

By Sambhav P R J

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Jun 1, 2018

Great Course With Great Follow Up

By Utsav C

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Nov 4, 2016

A very good course for beginners.

By Jules C

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Oct 3, 2016

I learned a lot from this course.

By Assem A D

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Oct 12, 2020

Thanks I've covered the material

By Alison W

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Jun 14, 2020

excellent I really learned a lot

By Bruno P

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Jun 1, 2020

Great Course!! I learned a lot!!

By Michael K

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May 26, 2020

Its amazing work they are doing

By Simran W

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May 18, 2020

I learned a lot from this course

By Daniel H

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May 7, 2020

Excellent course, very complete.

By Ahmed S

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Aug 11, 2016

Great course , thank you so much

By KARTIK D

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Sep 13, 2020

The course was very insightful.

By aya y m

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Aug 28, 2020

it is great;easy and in details

By Viviana G T

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Feb 1, 2020

Great course and really helpful

By Affonso S

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Nov 11, 2016

excellent course and experience

By MAN Y H

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Dec 21, 2020

Learned a lot from this course

By Md. N H

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Jun 25, 2020

A great course about marketing

By Manohar S R

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Mar 11, 2019

Great Course so far! loving it

By Lisa B

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Jun 1, 2017

Great course. I learned a lot.

By Namaa

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Feb 20, 2016

Great course really enjoyed it

By Deleted A

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Jan 4, 2021

THANK YOU FOR THE OPPORTUNITY

By ADITYA P

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Sep 9, 2020

simple and easy to understand