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Opiniones y comentarios de aprendices correspondientes a Digital Marketing Analytics in Theory por parte de Universidad de Illinois en Urbana-Champaign

4,570 calificaciones
1,111 reseña

Acerca del Curso

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

16 de abr. de 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

22 de ene. de 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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101 - 125 de 1,099 revisiones para Digital Marketing Analytics in Theory

por Tijana R

19 de ene. de 2022

The course is very well designed both for complete beginners as well as for people who want to widen their knowledge. It provides clear explanation on complex notions and encourages further research in the right direction. It was my pleasure to complete it.

por Dhinesh A D

3 de sep. de 2021

Highly suggested course on this platform. An eye-opener course for digital marketing. Various strategies, analytics, privacy regulations and analytics tools used for report generation were explained very well. Case studies were more informative and useful.

por Rujin Z

9 de feb. de 2021

tells about history of data analysis, 4 main channels of Digital marketing. Customer journey map, targets of digital marketing, and data maturity, data privacy concerns in today's world. Gives me good intro into theoratical side of DM. Thanks professor!

por Pablo B D

30 de ene. de 2017

I think its been amazing learning about ZMOT and the funnel, the ways the markets form itself, the moment of truth is really so great explained, Kevin Harman did a great job, i love all the course, and i would totally recommend it and continue this way.

por Kush A G

6 de sep. de 2020

Very well designed and delivered. These courses are designed not just to keep one engaged, but they actually teach lots of new things. Till recently, I never took them seriously, but now I know, they are as good as the Universities In-Campus courses.

por MD. I I

24 de jul. de 2020

Excellent course for being introduced to Marketing Analytics. I learned a lot from this course and recommend everyone who wants to gain knowledge about this field to do this course and also the course after this one - Marketing Analytics in Practice.

por Ella H

26 de sep. de 2020

I learn more about the marketing analytics through this course, especially better understanding of the tools, the relationship between consumers and brand, the variety of data sources and stay alert for opportunities and dangers behind digital data.

por Trendha H

25 de may. de 2020

It is an excellent course which teaches a lot, if you have no experience in digital analytics. I learned which questions I need to ask for different sizes of businesses and got some amazing resources which I will continue to use in my future career.

por Anisa

3 de ene. de 2022

I learnt a lot from this course about digital marketing and in particular the relevance of analytic skill and knowledge in deriving insight from information. I am looking forward to the next course about Digital Marketing Analytics in Practice.

por Chris E D

13 de may. de 2020

This was a very helpful course. It was packed for of concepts and tools. No one could understand marketing and promotion without a grasp of the promise and pitfalls of data. I'm sure I'll come back to revisit my notes many times in the future.

por Basem K M

8 de oct. de 2017

it was very very very useful

I enjoyed studying and research , Kevin have a style in presenting the information make love to search and get more and more . I'm sure that I'll enjoy the next course Marketing Analytics in practice. See you there.

por Kimberly R V

29 de abr. de 2021

The course is well structured, ton of insights into data analytics, measurement tools and data viz. Superb! Looking forward to start the next course in the specialization. Kudos to the team and to Prof. Kevin Hartman. Cheers and all the best!

por talha u

16 de abr. de 2020

I think fairly kevin hartman(instructor) has explain very well what was promised before the course. it was better than i was expecting but peer review system is not good.there is a room for making it better otherwise it was good experience..

por Devanshu S

15 de jun. de 2020

Fabulous course, I really loved the way the teacher teaches Digital Analytics for Marketing Professionals: Marketing Analytics in Theory. He uses a lot of practical examples, tools etc which will instill in you a love for Digital marketing!

por md. i

28 de ago. de 2018

Really loved the course and instructor. Had various question about defining matrix for digital marketing and other question. Almost all got answered in most practical way. Thanks to Kevin Hartman and Coursera. Lot of Regards for great work.

por Ruben Y W T

27 de jul. de 2020

Exceptionally well, course readings along with supplements helped me to understand better about the analytics for digital marketing.

The lecturer's volume could be made louder, as I had to strain to listen with my laptop on full volume ;)

por Valerie B

26 de nov. de 2017

A good course doesn't teach you everything, but it makes you discovered what you need to learn upon completing it - this is exactly the case of this course. Great readings, amazing insights and motivation to improve my skills further on!

por Mohamed B

21 de may. de 2019

It's really so excited course, and as a mathematical person i just feel like the same environment about knowing how to solve a mathematical problem through given data. I really enjoy it, and wish i can find my practical way to use it :)

por Savitha N

28 de jul. de 2020

I loved how Professor Hartman explained the fundamentals of Digital Analytics with very clear examples. This course certainly helped me understand the world of Digital Marketing better and I can't wait to start my next course with him.

por Shashwat A

22 de nov. de 2019

This course helped me a lot in getting insights about Digital Analytics in Marketing perspective. The peer-graded assignments were thought provoking. I got to learn about different perspectives while grading assignments by my peers.

por Ashish M S

8 de ene. de 2019

This course is important for understanding Marketing techniques and from where data can collected that can be used for advertising. We can understand how Different types of tools that can be used for various scales of organization.

por Daniel K

17 de nov. de 2019

A great series of lessons on Marketing Analytics! As the title says it is more about the theory behind than it is about practical implementation, but - being aware of that - it is a great read that really helps staying up to date.

por Prasad a M

18 de feb. de 2021

It was my first ever online course and i am so happy that i have learned something new for my self. Many thanks to instructor kavin heartman. Great learning experience. Looking forward to do some new courses.

Thank you so much .

por Thomas G

19 de ago. de 2015

Really good course. Mr Hartman is an excellent instructor, the lectures are well presented and lecture notes are easy to follow. Together with the required reading the course content feels really "complete". Highly recommended.

por J S

11 de jun. de 2019

Great class! I highly recommend anyone looking for a better understanding how Marketing has become married to Digital Analytics. The professor offers real life examples and tools that aid in the learning experience. 5 Stars.