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Opiniones y comentarios de aprendices correspondientes a Digital Marketing Analytics in Theory por parte de Universidad de Illinois en Urbana-Champaign

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Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


16 de abr. de 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


22 de ene. de 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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151 - 175 de 1,125 revisiones para Digital Marketing Analytics in Theory

por Josanne G

29 de mar. de 2021

I really enjoyed this course. It was very easy to follow on with Mr. Hartman. He made learning very easy with his conversational tone and relatable references. Good job and thank you. 🤗

por Sydney A C

3 de jun. de 2020

I enjoyed learning about the theories behind digital marketing and what all goes into it. I liked how I could see the lessons learned in the class applying to my own life as a consumer.

por Julie L

18 de oct. de 2019

It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

por WebSavänt E

11 de sep. de 2019

Excellent and valuable training by a seasoned professional. I will recommend it for anybody looking to know how to collect relevant metrics to improve the results of a digital presence.

por Rohit R

29 de jul. de 2019

This course helps me to understand the basic analytical techniques used in marketing as well as influence of digital on marketing.The instructor explained in deatail and point to point.

por LI D

1 de ene. de 2017

Great course! Give you new thoughts on Consumer Behaviour by using what you learn about marketing analytics. Want to learn more! Can't wait to get to the "practice" in the next course.

por Aileen E

7 de feb. de 2021

I have learned a lot. Prof. Kevin allowed me to developed a critical mind to be ready for the role as an analyst. We become familiar with different marketing measurements and tools.

por Allison J R

10 de jun. de 2020

This is a good course for Marketing Professionals who need to learn about Analytics, it's very interesting how data can help taking better decisions in the company and find solutions.

por Kumar V

9 de abr. de 2018

This course helped me to know how as a Digital Mareketer I can utilize Analytics. It provided the basis for the understanding and also helped me to know the subject in more detail.

por Jennifer H

10 de jun. de 2019

Excellent course. I learned a lot and this class has allowed me to view my job differently and leverage other internal analytical tool to provide better services for my clients.

por Naphatsorn D

2 de abr. de 2021

The course provides an update beneficial knowledge about basics and principle of marketing analytic. Professor is very specialize in this area and teach the knowledge very well.

por Chen C

14 de ago. de 2015

Although it's not a course designed for those who want to get deeper understanding of marketing analytics. This course Introduced a lot of practical website, tools. I like it.

por Vaibhav C

10 de feb. de 2020

It helped me to understand newer trends, techniques and concept which can me used in Marketing. It gave me confidence in my belief that marketeer is more important than tools

por Robert M

24 de jun. de 2019

I have a working knowledge regarding social media and web marketing, but this course gave me much greater insight and knowledge that I can use with my small business clients.

por Fernando R

8 de abr. de 2019

Good course that teaches the core of digital marketing concepts. The E.Petersen book is very informative and is a good reference for all of us beginning in digital marketing.

por Adham F

23 de feb. de 2021

Amazing courses with excellent material with professional instructors and a solid curriculum. Hope that I continue this learning journey with you all in the upcoming courses

por Diego F T V

28 de feb. de 2021

Lo que enseña el profesor Hartman es muy bueno y está bien explicado, con ejemplos claros y actuales de industrias de mucha relevancia. Me ha sido de mucho valor este curso

por Hilmi S

25 de feb. de 2017

Excellent from a theory perspective. This gives a very good knowledge around the foundation required for Marketing Analytics in practice. Now I look forward to practicals.

por Marcos M

7 de nov. de 2016

Very good course. My overall knwoledge about Data Analytics was very limited and the course gave me the essential any marketer must know. Thank you so much for Coursera!

por Carmen C

21 de sep. de 2015

The course shows the basic concepts in analytics. I like the structure of it, each lesson has its objectives and conclusion, and presents the concepts in a clear manner.

por Luis A V V

27 de abr. de 2020

Course was fun but I think some articles are kind of old or links are not working. Overall the course is great and the professor Hartman is great explaining the topics.

por Sourabh C

26 de may. de 2019

this course gives a holistic view about marketing analytics and theory relating to it in a interactive way which attract the learners to be consistent in their learning

por Dusty S

30 de ene. de 2017

Great course. Didn't go into too much detail, but the readings were excellent, the real-world examples plentiful and the way the course was delivered was very engaging.

por Andriy S

23 de mar. de 2016

Excellent content, narration could have been clearer and felt there was a bit of an overload of information in the lectures - could have been broken down into chunks.

por Victória d C C

12 de feb. de 2017

This course was essential to my knowledge about digital marketing and I very happy to had complete it! Thanks for the opportunitie and congrats Kevin, youre awesome!