Acerca de este Curso
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100 % en línea

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Fechas límite flexibles

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Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
5 horas para completar

Course Overview and Digital Influence on Marketing

In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.

...
4 videos (Total 28 minutos), 9 readings, 4 quizzes
4 videos
About Prof Kevin Hartman3m
Lesson 1: The Day The Geeks Took Over, Part 16m
Lesson 1: The Day The Geeks Took Over, Part 210m
9 lecturas
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Glossary10m
Brand Descriptions10m
Social Media10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings10m
3 ejercicios de práctica
Orientation Quiz10m
Lesson 1 Practice Quiz4m
Module 1 Quiz20m
Semana
2
3 horas para completar

Basics of Web Analytics

In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.

...
4 videos (Total 33 minutos), 2 readings, 4 quizzes
4 videos
Lesson 2: The Basics Of Web Analytics, Part 212m
Lesson 3: An Introduction To Web Analytics Tools, Part 16m
Lesson 3: An Introduction To Web Analytics Tools, Part 27m
2 lecturas
Module 2 Overview10m
Module 2 Readings10m
3 ejercicios de práctica
Lesson 2 Practice Quiz4m
Lesson 3 Practice Quiz4m
Module 2 Quiz20m
Semana
3
3 horas para completar

Basic Analytics Techniques and the Data

In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.

...
4 videos (Total 36 minutos), 2 readings, 4 quizzes
4 videos
Lesson 4: Where It All Begins, Part 29m
Lesson 5: The Consumer–Brand Relationship, Part 17m
Lesson 5: The Consumer–Brand Relationship, Part 213m
2 lecturas
Module 3 Overview10m
Module 3 Readings10m
3 ejercicios de práctica
Lesson 4 Practice Quiz4m
Lesson 5 Practice Quiz4m
Module 3 Quiz20m
Semana
4
3 horas para completar

Promise and Pitfalls of Digital Data

In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

...
4 videos (Total 30 minutos), 2 readings, 4 quizzes
4 videos
Lesson 6: Data, Data, Everywhere, Part 27m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29m
2 lecturas
Module 4 Overview10m
Module 4 Readings10m
3 ejercicios de práctica
Lesson 6 Practice Quiz4m
Lesson 7 Practice Quiz4m
Module 4 Quiz20m
4.5
547 revisionesChevron Right

44%

comenzó una nueva carrera después de completar estos cursos

40%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

por VBApr 17th 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

por OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

Instructor

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

Comienza a trabajar para obtener tu maestría

Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Acerca de Universidad de Illinois en Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca del programa especializado mercadeo digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
mercadeo digital

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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