Acerca de este Curso

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Resultados profesionales del estudiante

48%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita

Habilidades que obtendrás

Mobile MarketingSocial MediaDigital MarketingMarketing Channel

Resultados profesionales del estudiante

48%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita

ofrecido por

Logotipo de Universidad de Illinois en Urbana-Champaign

Universidad de Illinois en Urbana-Champaign

Comienza a trabajar para obtener tu maestría

Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up93%(6,604 calificaciones)Info
Semana
1

Semana 1

3 horas para completar

Course Overview and Principles and Concepts

3 horas para completar
9 videos (Total 53 minutos), 8 lecturas, 2 cuestionarios
9 videos
1-1 Understanding Marketing as Communication5m
1-2 Marketing Communication Functions and Challenges5m
1-3 The Media and Mediums of Marketing Communication2m
1-4 Evolution of Marketing Media2m
1-5 Marketing Communication Using Traditional Media Channels2m
1-6 Advantages and Disadvantages of Mass Marketing Communication3m
Interview: Jan Slater - Chief Marketing Officer24m
Like this course? Learn more with the iMBA! (optional)1m
8 lecturas
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
About the Rubric for Peer Assessment10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings30m
2 ejercicios de práctica
Orientation Quiz30m
Module 1 Quiz20m
Semana
2

Semana 2

3 horas para completar

The Changing Landscape

3 horas para completar
5 videos (Total 47 minutos), 2 lecturas, 2 cuestionarios
5 videos
2-2 The Impacts of Digital Media on Human Communication9m
2-3 Defining Features of Digital Media Technologies5m
2-4 The Impacts of Digital Media on Marketing Communication7m
Interview: The Trade Desk19m
2 lecturas
Module 2 Overview10m
Module 2 Readings30m
1 ejercicio de práctica
Module 2 Quiz20m
Semana
3

Semana 3

2 horas para completar

Core Strategies

2 horas para completar
4 videos (Total 49 minutos), 2 lecturas, 1 cuestionario
4 videos
3-2 Overview of Search Marketing12m
3-3 Overview of Social Media Marketing13m
Michelle Stenger - Illinois Athletics16m
2 lecturas
Module 3 Overview10m
Module 3 Readings1h
1 ejercicio de práctica
Module 3 Quiz20m
Semana
4

Semana 4

4 horas para completar

Growing Trends and New Frontiers

4 horas para completar
8 videos (Total 59 minutos), 3 lecturas, 2 cuestionarios
8 videos
4-2 Content Marketing Part 27m
4-3 Mobile Marketing Part 110m
4-4 Mobile Marketing Part 215m
4-5 Out-of-Home (OOH) Marketing5m
4-6 Direct Marketing in the Digital Era3m
4-7 New Frontiers in Digital Marketing Communication5m
Gies Online Programs3m
3 lecturas
Module 4 Overview10m
Module 4 Readings1h
Congratulations!10m
1 ejercicio de práctica
Module 4 Quiz30m

Revisiones

Principales revisiones sobre DIGITAL MEDIA AND MARKETING PRINCIPLES

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Acerca de Programa especializado: mercadeo digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
mercadeo digital

Preguntas Frecuentes

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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