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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.2
1,505 calificaciones
317 revisiones

Acerca del Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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151 - 175 de 307 revisiones para Digital Media and Marketing Principles

por ABDULRAUF I O

Oct 31, 2019

It's insightful and educating

por Vaibhav K

Nov 01, 2019

helped me a lot to learn and increase my skills.

por Olesia R

Nov 06, 2019

It is the most interesting and helpful course which need every digital marketer

por BARBAROS T

Dec 17, 2018

very good fundamental introductory information on digital marketing. Well designed and perfectly taught.

por Lisseth M

Mar 02, 2019

Interesting course

por Jiyun C

Sep 02, 2018

Out of all the courses for the digital marketing specialization, I thought this was the more informative and directly related to my line of work!

por Alexia L

Oct 23, 2018

Good class, especially if you are a beginner

por Gaurav S

Nov 12, 2018

2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices

por sohaila s e a

Nov 18, 2018

thanks for your effort

por Andrés W

Oct 21, 2015

Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.

por Harishh

Dec 05, 2016

It has to be more practical oriented with real-time exercises to gain valuable skills

por Cristóbal O E

Jun 28, 2017

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

por Ahmed Z

Apr 02, 2016

A wonderful course.

por Jc B

Oct 01, 2015

Great overview with good example and PDF. Thanks

por SOULLARD J

Oct 18, 2015

Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.

por Manisha D

Nov 07, 2016

Quiet informative and good course. It's worth taking the course.

por Ricardo S

Oct 29, 2017

the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.

por João T D G

May 10, 2017

Great course. I think it needs some reviews and content update, because digital evolves really fast.

por Juan S D

Mar 03, 2016

Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.

por Marcel W

Sep 20, 2015

The course offers a good mix of media used for the lectures. The book that accompanies the course is worth reading. The assessments and quizes are good to handle when completing all lectures and readings.

The course requires some pre knowledge.

por pratibha g

Aug 31, 2016

Very nice concepts which helped me to understand the topics nicely.

por Anika-Sara S

Oct 08, 2015

A great course with good literature, easy to follow videos, a nice community, and very helpful content!

por Sombit N

Sep 03, 2015

Very good course to go through as a beginner in Digital Marketing.

por Akshay

Nov 01, 2017

Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.

por Michael T

Sep 22, 2017

Professor Yao did a nice job highlighting the advances in online and mobile marketing. The content is very up-to-date and his lectures are engaging. In addition, the interviews with various media and marketing professionals (Trade Desk, Illini Athletics) added real-world content to the lectures.