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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.2
1,503 calificaciones
317 revisiones

Acerca del Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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176 - 200 de 307 revisiones para Digital Media and Marketing Principles

por Jc B

Oct 01, 2015

Great overview with good example and PDF. Thanks

por Cristóbal O E

Jun 28, 2017

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

por João T D G

May 10, 2017

Great course. I think it needs some reviews and content update, because digital evolves really fast.

por Juan S D

Mar 03, 2016

Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.

por pratibha g

Aug 31, 2016

Very nice concepts which helped me to understand the topics nicely.

por ranju K

Mar 23, 2018

good course

por Ivan A

Jun 17, 2018

Good course, very instructive.

por Ritesh K

Feb 25, 2018

Good course

por Ahmed S M A

May 23, 2018

very good

por Javier V

May 06, 2018

A Good introduction to Digital Marketing

por Andrés W

Oct 21, 2015

Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.

por Harishh

Dec 05, 2016

It has to be more practical oriented with real-time exercises to gain valuable skills

por SOULLARD J

Oct 18, 2015

Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.

por Roshen S

May 22, 2016

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.

por Ahmed Z

Apr 02, 2016

A wonderful course.

por Manisha D

Nov 07, 2016

Quiet informative and good course. It's worth taking the course.

por Ricardo S

Oct 29, 2017

the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.

por Fadel

Sep 22, 2016

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

por Tony T

Jul 08, 2017

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

por Sutanu K

Jan 27, 2017

need more video oriented lecture.

por Gustavo S d S

Dec 11, 2016

Covers the topics of both digital and traditional marketing channels:

-Radio, Television, Newspapers, Magazines, Out-of-Home Media

-Social Medias, Blogs, Websites, Streaming and other online platforms

ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution

por Angela F

Feb 08, 2018

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

por nishi a

Nov 20, 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

por Catherine S

May 01, 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

por Alejandro M

May 03, 2017

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.