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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.4
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2,585 calificaciones
621 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Principales reseñas

SK
1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM
29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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101 - 125 de 609 revisiones para Digital Media and Marketing Principles

por Amuzu-Sefordzi V

28 de feb. de 2021

Am glad to have a great media marketing skill. Possessing tactical and well informed knowledge on this skill.

por Ana C

16 de sep. de 2019

It has been the best course so far, the way the instructor shown the learning resources and his way to teach.

por Andres P

31 de jul. de 2018

This course reinforce the concepts of the three previous courses, and helps to encourage a strategic mindset!

por Muhammad'N L A

28 de nov. de 2020

Fantastic simplified tutoring principles and practice, give it to Prof Mike Yau.He has done exellently well

por Husain A H

28 de may. de 2020

clear and simple presentations of the principles. You can quickly have a basic understanding of the subject

por kenneth n

17 de abr. de 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

por Emilian M

14 de ene. de 2019

Mike Yao's course was straight to the point, very useful information, concrete examples, great assignments.

por Patricia G

25 de sep. de 2020

This was an amazing course that contributed to my digital marketing learning!!! I fully recommend it!!!

por Ahmad A

23 de ago. de 2020

I am really satisfied this course and training. The trainer is so professional and creative. Thank you.

por Anantharam S

4 de oct. de 2017

Excellant information and great learnings of digital marketing channels. Thanks for the amazing course.

por Martin L C A

2 de nov. de 2020

Really informative. I can really use these techniques for my own marketing especially in Social Media.

por Desislava M

28 de ene. de 2018

This course is great, very engaging, there was very essential information, I have enjoyed the course!

por Phero V

9 de sep. de 2021

Amazing program with clear information and visual example throughout the course. Highly recommended!

por Shakeel A

26 de may. de 2021

It was excellent and thought provoking course. it increased practical knowledge of digital marketing

por Sidharth S

14 de oct. de 2021

This is such an amazing course and the amount of knowledge that is imparted in the video is immense

por Nigel A B

21 de oct. de 2020

Great course. The content is amazing and the instructor is very knowledgeable in digital marketing.

por Abhishek G

21 de oct. de 2016

Wonderful course and I would recommend everyone to do it who wants insights about digital marketing

por Emily B R

4 de feb. de 2021

The course is very informative. The materials used are up-to-date. The professors are brilliant.

por ARMANDO D C

7 de abr. de 2021

Foi incrével, falou de todas as partes relevantes sobre marketing de redes sociais e muito mais.

por Ruben Y W T

21 de ago. de 2020

Great to have learnt the principles, now to learn the strategies, to put what I've learnt to use!

por LUCAS R D S

11 de jul. de 2019

Uma ótima oportunidade com este curso, traz uma nova perspectiva em relação ao marketing digital

por YOGENDRAKUMAR D

8 de may. de 2020

very useful & informative course for new comers & for professional person in digital marketing.

por Yiwen C

26 de feb. de 2020

Very insightful! It helps me organize my thoughts and introduces a lot of interesting examples.

por Vasyl R

31 de may. de 2018

Very great information and insights regarding The Landscape of The Digital Marketing Channels.

por Petru A

1 de jul. de 2021

This course is a very good start for beginners. It is interesting and interactive. Recommend.