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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

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2,586 calificaciones
621 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Principales reseñas

SK
1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM
29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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226 - 250 de 609 revisiones para Digital Media and Marketing Principles

por nirav

29 de sep. de 2020

very practical and impactful course

por Akhil V

27 de sep. de 2018

Great course! Very well structured!

por Aayushi G

7 de oct. de 2020

very good course very informative.

por Krishana K S

17 de jul. de 2020

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por Mehrdad k

20 de nov. de 2018

Thanks a lot for this great course

por Haifaa W

18 de ene. de 2021

one of the most effective courses

por Alvin B

20 de oct. de 2020

This is a great course.. love it!

por Rajat N

14 de jun. de 2020

Thanks for such an amazing course

por Mateo C G

16 de sep. de 2019

Learned a lot! Loved this course!

por Andrei B

15 de mar. de 2018

So rich experience, good content.

por Conrad A

2 de ene. de 2018

very good and informative course.

por Chintan S

30 de jul. de 2020

Really good insights and details

por Simran W

3 de jun. de 2020

I learned a lot from this course

por Jose M G C

4 de mar. de 2016

Great course and great teachers.

por Holly C

24 de feb. de 2021

Thorough and easy to understand

por Joana M E

9 de ago. de 2020

Great lessons! I learned a lot!

por Sandeep K

24 de jul. de 2020

great course. very informative.

por Prashant k

21 de jul. de 2020

Excellent teachers and guidance

por Beatriz E R

4 de feb. de 2019

Very informative and practical.

por Evalyn

10 de ago. de 2017

Highly engaging and informative

por Jordi

20 de nov. de 2016

Excellent, very well structured

por Tameka R J

10 de feb. de 2021

Very informative and practical

por Christian D

23 de oct. de 2020

Great presentation of material

por Barnendra M C

9 de ago. de 2019

Good content delivery by Mike.

por Annamalai

13 de jul. de 2019

great place to learn and lead.