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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,551 calificaciones
611 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

24 de ene. de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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251 - 275 de 598 revisiones para Digital Media and Marketing Principles

por Deepak K

20 de may. de 2020

Superbly Talented instructor

por Martin W

6 de jul. de 2018

a good foundational overview

por Simon P d G

11 de abr. de 2018

need an update of the course

por darsh

7 de nov. de 2015

really good and informative.

por Omkar B

24 de jun. de 2021

I​t was really Great course

por Antoinette E

21 de oct. de 2020

Excellent course. Thank you

por Nebu B V J

18 de ago. de 2020

Very Good Course, Excellent

por Prashant A

4 de abr. de 2020

Very helpful and insightful

por Hassan S

21 de feb. de 2018

I really enjoyed the course

por Mili s

16 de jun. de 2017

Thank you

Rhiannon Clifton,

por Walid H M

26 de ene. de 2017

nice and informative course

por Vinayak P

1 de nov. de 2016

learned many new things..!!

por Adeeba S

16 de may. de 2021

it was amazing learning it

por Anthony A D

1 de ene. de 2018

Great course! Eye opening.

por kenda d

6 de nov. de 2020

very useful information.

por Bénédicte M

20 de may. de 2019

Very interesting course!

por Mohamed G

6 de jun. de 2016

this course is very nice

por Sreoshi D

2 de dic. de 2019

it was very informative

por Khôi M

30 de may. de 2019

I love this course much


23 de may. de 2017

Great series of courses

por Shashwat T

26 de ago. de 2019

Its a very good course

por Omelia P W M

30 de jun. de 2019

good course. I like it


17 de feb. de 2019

great course i love it

por Malú

10 de ene. de 2017

Excellent and didactic


9 de ene. de 2016

It was worth learning.