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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,670 calificaciones
643 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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251 - 275 de 633 revisiones para Digital Media and Marketing Principles

por Joana M E

9 de ago. de 2020

Great lessons! I learned a lot!

por Sandeep K

24 de jul. de 2020

great course. very informative.

por Prashant k

21 de jul. de 2020

Excellent teachers and guidance

por Beatriz E R

4 de feb. de 2019

Very informative and practical.

por Evalyn

10 de ago. de 2017

Highly engaging and informative

por Jordi

20 de nov. de 2016

Excellent, very well structured

por Tameka R J

10 de feb. de 2021

Very informative and practical

por Christian D

23 de oct. de 2020

Great presentation of material

por Barnendra M C

9 de ago. de 2019

Good content delivery by Mike.

por Annamalai

13 de jul. de 2019

great place to learn and lead.

por Abdulrauf I O

31 de oct. de 2019

It's insightful and educating

por Vasilya

25 de sep. de 2017

The best modul of this course

por Alex I

21 de nov. de 2016

Great insights, great course!

por omeike i f

25 de ene. de 2016

its great. Thank you for this

por Rekhakumari C

28 de ago. de 2020

interesting & helpful course


19 de ago. de 2020

The course is really helpful

por Hiroany D V C F

27 de jun. de 2020

Very Good Course! Thank You!

por Dr A R U

26 de may. de 2020

Superb In Detail Explanation

por Deepak K

20 de may. de 2020

Superbly Talented instructor

por Martin W

6 de jul. de 2018

a good foundational overview

por Simon P d G

11 de abr. de 2018

need an update of the course

por darsh

7 de nov. de 2015

really good and informative.

por Omkar B

24 de jun. de 2021

I​t was really Great course

por Antoinette E

21 de oct. de 2020

Excellent course. Thank you

por Nebu B V J

18 de ago. de 2020

Very Good Course, Excellent