Chevron Left
Volver a Digital Media and Marketing Principles

Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,607 calificaciones
626 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

24 de ene. de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

Filtrar por:

276 - 300 de 614 revisiones para Digital Media and Marketing Principles

por Bénédicte M

20 de may. de 2019

Very interesting course!

por Mohamed G

6 de jun. de 2016

this course is very nice

por Sreoshi D

2 de dic. de 2019

it was very informative

por Khôi M

30 de may. de 2019

I love this course much


23 de may. de 2017

Great series of courses

por Shashwat T

26 de ago. de 2019

Its a very good course

por Omelia P W M

30 de jun. de 2019

good course. I like it


17 de feb. de 2019

great course i love it

por Malú

10 de ene. de 2017

Excellent and didactic


9 de ene. de 2016

It was worth learning.

por Umayma A E

24 de ene. de 2021

I enjoyed the course

por neha s

18 de sep. de 2020

Well designed course

por Onuoha S C

7 de sep. de 2020

It is a great course

por Husnuda P B

20 de jul. de 2020

Must try this course

por Hugh C W I P C

31 de ene. de 2017

thank you enjoyed it

por Kristen S

13 de mar. de 2016

My favorite course!!

por Audrey L

21 de feb. de 2019

Highly recommended!

por Edson d O V

27 de may. de 2018

Excellent course!!!

por Carlos H C

9 de dic. de 2017

I'm gonna miss Yao.

por sopho

28 de mar. de 2017

I like the teachers


27 de nov. de 2020

excellent content!

por Igor P

4 de nov. de 2020

Great experience !

por Randika P

28 de oct. de 2020

Excellent course!!

por Abdirahman A M

9 de oct. de 2020

best Guided Course

por Antony J L

14 de dic. de 2018

Excellent course!!