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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,626 calificaciones
630 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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326 - 350 de 618 revisiones para Digital Media and Marketing Principles

por Fakhera A Q

2 de mar. de 2021

helpful course

por Enoch D A

17 de abr. de 2020

great course .

por Sushan k

9 de feb. de 2019

awsome course

por Joseph K

22 de ago. de 2018

Great course!

por Claudio H d S

12 de dic. de 2016

Great course.

por Yashwin K D

21 de nov. de 2021



12 de nov. de 2020

great course


15 de oct. de 2020

Thanking you

por Luis m Y

10 de oct. de 2020

Very helpful

por Nekiesha C

2 de oct. de 2020

Great course

por Asamoah F

4 de ago. de 2020

Very helpful

por Raghuraman

29 de may. de 2020

Great course

por Faizan K

27 de may. de 2020

Nice Couerse

por Ajeet M

29 de abr. de 2020

Great course

por Sarunya W

16 de jun. de 2018

Great Course

por Ana C

11 de jun. de 2018

Great Course

por Daniel C

13 de sep. de 2017

Great course

por Jose S

12 de sep. de 2016

Nice course.

por P V

6 de feb. de 2016

great course

por Fernando D

4 de sep. de 2015

Good course!

por ameli s

18 de nov. de 2021


por Amilcar J L R

28 de may. de 2021


por Jamila A

5 de feb. de 2021


por xerud 1

24 de oct. de 2020


por Aanchal g

27 de sep. de 2020