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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,738 calificaciones

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The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 de ene. de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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351 - 375 de 642 revisiones para Digital Media and Marketing Principles

por Raghuraman

29 de may. de 2020

Great course

por Faizan K

27 de may. de 2020

Nice Couerse

por Ajeet M

29 de abr. de 2020

Great course

por Sarunya W

16 de jun. de 2018

Great Course

por Ana C

11 de jun. de 2018

Great Course

por Daniel C

13 de sep. de 2017

Great course

por Jose S

12 de sep. de 2016

Nice course.

por P V

6 de feb. de 2016

great course

por Fernando D

4 de sep. de 2015

Good course!

por ameli s

18 de nov. de 2021


por Amilcar J L R

28 de may. de 2021


por Jamila A

5 de feb. de 2021


por xerud 1

24 de oct. de 2020


por Aanchal g

27 de sep. de 2020


por Tabitha E S

25 de sep. de 2020

Good course


9 de sep. de 2020

good course


19 de ago. de 2020

nice course

por Rohit Y

2 de jul. de 2020

good course

por Sadhana.s (

27 de jun. de 2020

Good course

por Shubham D

13 de ago. de 2019

Nice course

por Ade A P

8 de dic. de 2018

Good Course

por Sidhantha S

2 de jul. de 2017

Thank you .

por Daddy a E G

28 de sep. de 2016

Enjoyed it!

por Mashael M S A

25 de nov. de 2021

very good


25 de jun. de 2021