The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
por Gaurav S•
2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices
por Catarina S•
Was very interesting to learn on new technologies applied to advertising and the assessments make us really study the topics and consolidate the learning
por DEZERA L P•
I found the course very informative and the Professor very knowledgable. It provided a very good basis of understanding for the digital marketing space.
por Jiyun C•
Out of all the courses for the digital marketing specialization, I thought this was the more informative and directly related to my line of work!
Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.
por Roshen S•
The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.
por Veronica L•
Good and thorough intro to marketing principles. I did find quite a bit overlapping with the other course Digital Marketing Strategy.
por Cristóbal O E•
Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world
por Brett C M•
There is a lot of good information. More current than some of the others in the specialization. Some of the slides have typos.
por SOULLARD J•
Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.
por Vishal A•
Great course! I think the pacing could have been a little slower as there are people whose first language is not English.
por Angela F•
Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.
por Daniel A•
some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity
por Ahan M•
Quizzes aren't too easy altogether, the 80% minimum is a good idea, and I liked the clarity of the instructor.
por Aniket A M•
Great experience with courser but I can't see that much practical ability in this course. Not totally happy.
por Jennifer R•
Really enjoyed this course. It was relevant and showed some new landscapes that I could use in my career.
por BARBAROS T•
very good fundamental introductory information on digital marketing. Well designed and perfectly taught.
por Anika-Sara S•
A great course with good literature, easy to follow videos, a nice community, and very helpful content!
por Jamal B•
This course was very helpful in giving my the knowledge how to market products in this new digital era
por Mahima L•
in the fourth week the content was good, but the way instructor teaches is very difficult to follow.
por João T D G•
Great course. I think it needs some reviews and content update, because digital evolves really fast.
por Kailash P•
This course was good providing all insights of the digital. Just need to upgrade the course content
por Sudeepti P•
Good course, could have more practice exercises. But the instructor taught the course really well !
por Juan S D•
Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.
por Catherine S•
Great sources of information and nice selection of articles. I enjoyed taking this course.