2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices

Was very interesting to learn on new technologies applied to advertising and the assessments make us really study the topics and consolidate the learning

I found the course very informative and the Professor very knowledgable. It provided a very good basis of understanding for the digital marketing space.

Out of all the courses for the digital marketing specialization, I thought this was the more informative and directly related to my line of work!

Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.

Good and thorough intro to marketing principles. I did find quite a bit overlapping with the other course Digital Marketing Strategy.

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

There is a lot of good information. More current than some of the others in the specialization. Some of the slides have typos.

Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.

Great course! I think the pacing could have been a little slower as there are people whose first language is not English.

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity

Quizzes aren't too easy altogether, the 80% minimum is a good idea, and I liked the clarity of the instructor.

Great experience with courser but I can't see that much practical ability in this course. Not totally happy.

Really enjoyed this course. It was relevant and showed some new landscapes that I could use in my career.

very good fundamental introductory information on digital marketing. Well designed and perfectly taught.

A great course with good literature, easy to follow videos, a nice community, and very helpful content!

This course was very helpful in giving my the knowledge how to market products in this new digital era

in the fourth week the content was good, but the way instructor teaches is very difficult to follow.

Great course. I think it needs some reviews and content update, because digital evolves really fast.

This course was good providing all insights of the digital. Just need to upgrade the course content

Good course, could have more practice exercises. But the instructor taught the course really well !

Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.

Great sources of information and nice selection of articles. I enjoyed taking this course.