The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
por Rana S•
Excellent class, I really enjoyed the content of the lectures and our instructor, Mike Yao was very informative and engaging. Taking this class has helped with my knowledge on Digital Media Marketing and future career opportunities.
por Naphatsorn D•
The course is up-to-date. It provides everything I need to learn about communication and media in marketing aspect. Teaching skills of the professor is excellent, and make me easier to understand the new knowledge in this field.
por Sabit A S•
it was good oppartunity to study in this online lessons .
I really didn’t believe that in such a short time you can take enough knowledge, but I got more than I need and will continue to conquer the Internet marketing space )
por Shurma F•
The different concepts taught showed me all what is involved in Digital Media and Marketing. It is a very detailed and involved process with the ultimate goal of attracting customers to purchase the product being advertised.
por Ivan R•
Professor is sharing enormous amount of very practical and useful information's, additional readings are extraordinary, course is at first kind of confusing, but as you go everything is becoming more and more clear.
por Ntando F•
Well presented thank you ILLINOIS University and Coursera for offering these online courses much appreciated you just changed my life with all the teams to stay safe in these hard times god bless your families
por RUKHSANA G G•
This course is very informative. I learned new tools and techniques of digital marketing. Such as Social Marketing, mobile marketing and virtual and augmented reality and its application in marketing practices.
por Clement A A•
This was really helpfully,not only for the social marketing aspect but for my own life and how am to carry myself in all that I do from now.It was really helpful and changed my perceptions about marketing.
por Maejoy T•
This is an excellent course for those who are interested in Digital Marketing. This is a very important stepping stone especially in this age that we are using digital media almost everywhere at any time.
por Lenka B•
A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.
por Ege A•
Improved my perception of Digital Marketing, totally worth the time and effort. I would like to thank Prof Yao for his dedication, and i recommend it to every economics/business students!
por Diane S•
I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!
por Gustavo A P•
Great insights and well-structured course. The readings and interviews were of great quality and helped me to gain a superior understanding of the role of Digital Media in Marketing.
por ANIKET T•
Special Thanks to Dr. Mike Yao is Professor of Digital Media and Department Head of the Charles H. Sandage Department of Advertising at the University of Illinois, Urbana-Champaign.
por Sharlene V•
This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.
por Belynda K Y N•
Fantastic Course with easy to follow information and reads, examples and interviews on Digital Media and Marketing Principles for a beginner like me. Thank you Professor Mike Yao.
por Ott O•
The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!
por Tanzania N M•
This course has definitely given me more perspective on marketing in general and the lecturer and his pace make learning easy. I am looking forward to the next step
por Svetlana A•
I really enjoy listening and reading about marketing principles from professional way. Thank you for providing to such amazing opportunity to learn and know more.
por İhsan A•
Professor of marketing, which is the most important skill of today's world. I got very important directions from Mike Yao. Thank you and I recommend it highly.
por Andile N K•
Great course! I liked the structure of the modules and the assessments! My only request is that the content is updated to include recent data and statistics.
por Monica S•
I enjoyed and enriched my knowledge taking the Digital Media and Marketing Principles course on Coursera. I highly recommend it to friends and colleagues.
por Emmanuel N K•
Im grateful for the opportunity given me to study I must say that the journey demands intrinsic motivation and determination and at the end I feel happy.
por Hasanul E S•
It was very amazing courses! I have learned many things of digital marketing that was very new for me. Honestly I would like to thanks to Coursera❤️
por Nadia P•
Thank you to Professor Yao and the Coursera Team. You made light work of topics in digital marketing that I was somewhat intimidated by. Cheers!