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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

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The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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51 - 75 de 642 revisiones para Digital Media and Marketing Principles

por 萧泳君

19 de nov. de 2019

This course provides a comprehensive overview of the digital marketing strategies, the interview section was especially enlightening as it peeks into the practical application of these otherwise intangible concepts. Highly recommended for beginners

por Ha N T C

6 de dic. de 2021

I would highly recommend this course for those who are entering this digital area. The Course material will help you to understand the principles of digital marketing and give you a basic standard to be able to develop your skill in the future.

por Sayan D

29 de mar. de 2022

Understanding of digital media and its relation to marketing is simplified through this course. It provides a strategic overview of these are relevant in today's world. Must do for those who are starting off with marketing in digital world.

por Paula K

23 de dic. de 2020

Great course on a very dynamic and interesting topic. I would say that some topics are quite difficult to understand if don’t have “hands on” experience, but that is what motivated me to read more and search for literature, blogs and other.

por Rana I

29 de nov. de 2021

Excellent class, I really enjoyed the content of the lectures and our instructor, Mike Yao was very informative and engaging. Taking this class has helped with my knowledge on Digital Media Marketing and future career opportunities.

por Naphatsorn D

27 de abr. de 2021

The course is up-to-date. It provides everything I need to learn about communication and media in marketing aspect. Teaching skills of the professor is excellent, and make me easier to understand the new knowledge in this field.

por Sabit A S

8 de nov. de 2020

it was good oppartunity to study in this online lessons .

I really didn’t believe that in such a short time you can take enough knowledge, but I got more than I need and will continue to conquer the Internet marketing space )

por Shurma F

2 de dic. de 2020

The different concepts taught showed me all what is involved in Digital Media and Marketing. It is a very detailed and involved process with the ultimate goal of attracting customers to purchase the product being advertised.

por Ehssan M

22 de abr. de 2022

Truly I benefit from the course that opened my eyes on information I think I could apply it in my future work. The course is so fruitful and I believe it lift my knowledge and my thought's level. Thank you professor Mike.

por Ivan R

15 de ene. de 2021

Professor is sharing enormous amount of very practical and useful information's, additional readings are extraordinary, course is at first kind of confusing, but as you go everything is becoming more and more clear.

por Ntandoyenkosi T

26 de jul. de 2020

Well presented thank you ILLINOIS University and Coursera for offering these online courses much appreciated you just changed my life with all the teams to stay safe in these hard times god bless your families


19 de jul. de 2020

This course is very informative. I learned new tools and techniques of digital marketing. Such as Social Marketing, mobile marketing and virtual and augmented reality and its application in marketing practices.

por Clement A A

10 de sep. de 2020

This was really helpfully,not only for the social marketing aspect but for my own life and how am to carry myself in all that I do from now.It was really helpful and changed my perceptions about marketing.

por Maejoy T

3 de dic. de 2020

This is an excellent course for those who are interested in Digital Marketing. This is a very important stepping stone especially in this age that we are using digital media almost everywhere at any time.

por Lenka B

8 de ago. de 2021

A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.

por Ege A

9 de nov. de 2020

Improved my perception of Digital Marketing, totally worth the time and effort. I would like to thank Prof Yao for his dedication, and i recommend it to every economics/business students!

por Diane S

11 de sep. de 2019

I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!

por Gustavo A P

15 de feb. de 2021

Great insights and well-structured course. The readings and interviews were of great quality and helped me to gain a superior understanding of the role of Digital Media in Marketing.


27 de jun. de 2020

Special Thanks to Dr. Mike Yao is Professor of Digital Media and Department Head of the Charles H. Sandage Department of Advertising at the University of Illinois, Urbana-Champaign.

por Sharlene V

11 de mar. de 2019

This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.

por Belynda K Y N

22 de nov. de 2020

Fantastic Course with easy to follow information and reads, examples and interviews on Digital Media and Marketing Principles for a beginner like me. Thank you Professor Mike Yao.

por Ott O

1 de dic. de 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

por Tanzania N M

7 de nov. de 2020

This course has definitely given me more perspective on marketing in general and the lecturer and his pace make learning easy. I am looking forward to the next step

por Svetlana A

20 de jul. de 2021

I really enjoy listening and reading about marketing principles from professional way. Thank you for providing to such amazing opportunity to learn and know more.

por İhsan A

27 de dic. de 2020

Professor of marketing, which is the most important skill of today's world. I got very important directions from Mike Yao. Thank you and I recommend it highly.