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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,681 calificaciones

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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126 - 150 de 636 revisiones para Digital Media and Marketing Principles


7 de abr. de 2021

Foi incrével, falou de todas as partes relevantes sobre marketing de redes sociais e muito mais.

por Ruben Y W T

21 de ago. de 2020

Great to have learnt the principles, now to learn the strategies, to put what I've learnt to use!


11 de jul. de 2019

Uma ótima oportunidade com este curso, traz uma nova perspectiva em relação ao marketing digital


8 de may. de 2020

very useful & informative course for new comers & for professional person in digital marketing.

por Yiwen C

26 de feb. de 2020

Very insightful! It helps me organize my thoughts and introduces a lot of interesting examples.

por Vasyl R

31 de may. de 2018

Very great information and insights regarding The Landscape of The Digital Marketing Channels.

por Petru A

1 de jul. de 2021

This course is a very good start for beginners. It is interesting and interactive. Recommend.

por Tal v D

1 de abr. de 2019

I loved the course for the instructor's clear explanation of the concepts.

Highly recommended!

por Rishikesh B T

13 de jun. de 2020

Quality course with a comprehensive insight about the world of digital marketing in reality

por Vaishnav S

20 de sep. de 2018

The course was amazing and it really helped me learn a lot about digital media and marketing

por Gary S

31 de ene. de 2021

Excellent course! Dr. Yao does a great job making the material interesting and relevant.

por Raunak K

25 de sep. de 2020

Superior pedagogy compared to previous courses. In sync with contemporary digital space.

por Pawan N

27 de may. de 2020

Nice course through this course i understand power of Digital Media in current scenario


5 de may. de 2020

very nice elaboration of the important stuff we need to learn for day to day marketing.

por Chhaya S

9 de ene. de 2020

One of the best courses among digital marketing specialization really enjoyed this one.

por Cristhian S M A

21 de may. de 2021

Excellent content and explanation.

I do enjoy the course, congratulations to all team!

por homam s

1 de jul. de 2022

Amazing course and up to date information thanks to everyone who has been part in it

por Carolina A N

22 de jun. de 2020

Very useful course, with updated information, and friendly for the learner.


por Sarah M

7 de feb. de 2018

really practical and helpful.loved the videos to supplement the reading and lectures.

por Tumelo M

4 de jul. de 2017

This is a great course that gives one a clear understanding of the Digital Landscape.


28 de jun. de 2020

Nice learning and principles learned for the successful career in digital Marketing

por Γιάννης Β

9 de nov. de 2020

Until now it is my favourite course , Gongatulations to professor Yao, amazing job

por Gopakumar V S

18 de dic. de 2017

It was really good. Helped to get insights of mobile marketing, content marketing.

por Vinuja S

17 de nov. de 2020

the course is great or me because i have learned lot important skill from this.

por Christopher G

4 de sep. de 2020

Up to date overview on digital technology and it's effect on the marketing world