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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.3
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1,950 calificaciones
446 revisiones

Acerca del Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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226 - 250 de 433 revisiones para Digital Media and Marketing Principles

por Prasenjit B

May 15, 2020

very good

por Margarito Z

Jul 18, 2019

Excelente

por Jaime A M B

Jun 18, 2018

Excelent!

por Akash M

Oct 30, 2017

Very nice

por Claudio D S F

Oct 17, 2017

very good

por JISHNU D M

May 26, 2020

Good one

por Eman K A H

Jun 20, 2018

Exellent

por Samuel A

Dec 18, 2017

Loved it

por Rachel g

Oct 22, 2017

too good

por Hugo C M

Jan 03, 2016

Awesome!

por Christine

Dec 11, 2017

Great!

por Misbahul A

Jun 29, 2020

great

por Hassan A

Apr 18, 2020

Great

por Kevin O

Apr 08, 2019

Great

por maher a

Feb 06, 2016

great

por Krishan P

Jul 03, 2020

nice

por Minghao G

Jan 22, 2020

good

por Shashank T

Jan 05, 2020

Good

por Vincent O K S

Jul 12, 2019

good

por Karolina S

Sep 01, 2017

A

por Asha D

Jul 18, 2017

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

por Mark J

Jul 23, 2020

Would be a lot better without peer reviews. Most of the peers are good but some of them can barely read. A lot of times they'll grade you on the length of your response and not the quality of the response. You could perfectly sum up the concept in two sentences and be docked points because you didn't repeat yourself five times. With peer reviews, the bottom of the bell curve gets the same say as the top of the curve and that is incredibly frustrating.

por Oscar C

May 05, 2020

I like the interviews as they provide a close informative real life experience. I would suggest trying to bring well known companies that everyone could relate to.

The rest of the content was presented quite well.

My only last comment would be on the slides. Bigger fonts with a slide summarizing they key concepts of the topics presented in each chapter would also be positive IMO.

por Heiko D

Aug 21, 2019

Very well made course with clear lectures and good supporting materials (readings and videos).

Up to date content. I particularly liked the interviews of industry insiders.

Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.

por Michael T

Sep 22, 2017

Professor Yao did a nice job highlighting the advances in online and mobile marketing. The content is very up-to-date and his lectures are engaging. In addition, the interviews with various media and marketing professionals (Trade Desk, Illini Athletics) added real-world content to the lectures.