Sep 02, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
por Heiko D•
Aug 21, 2019
Very well made course with clear lectures and good supporting materials (readings and videos).
Up to date content. I particularly liked the interviews of industry insiders.
Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.
por Sudeepti P•
Aug 27, 2019
Good course, could have more practice exercises. But the instructor taught the course really well !
por LeAnn S•
Sep 23, 2019
por Michelle A H•
Aug 20, 2016
The content is good, but the way the lectures are given not so much.
por Louis C•
Aug 25, 2016
This is basic content i wish it was a more outside just a lecture style where the lecturer just reads from the slides.
por Laura C R•
May 16, 2017
The professor is reading all the time and the pace of the lectures is not very engaging. The lecturer should give the class in a natural way. And the content of the lecture was exactly the context of the readings so they didn't offered new ideas, or topics.
por Aglaja J•
Sep 09, 2016
not very creative in terms of approach
por Marcos M•
Jan 14, 2017
The content is good but I see some space for improvements in the structure and delivery. I would like to just give positive feedback: 1) the videos and power point slides are broken in too small parts. Each movie/power point starts with the same advertisement and music and it is taking time and attention. Suggestion is to reduce the nr. of videos/presentation to just one or two. 2) for some reason the teacher is looking for my "rigth side behind my shoulders" and not "to my eyes". I guess there is a small mistake on the camera positioning. It results in loosing the eye contact. 3) There is no "call to" go to forum for open discussion. There are no suggestions to topics to be discussed as well. All the forum sessions are empty. The course shall ask comments on the forum like the other courses do. Apart of that small issues, overall the content is quite important and the instructor is good.
por Alexandru S•
Feb 03, 2016
A little bit too basic, I expected more.
por Joshua Y•
Sep 24, 2016
The lesson is informative but the course professor does not share value on each slide. She's reading each point and does not provide additional insight.
por Paschalis A•
Sep 08, 2015
Some times the questions in the test were in my opinion irrelevant to the material.
por Dmytro S•
Jan 23, 2017
The course is really worse than previous too. Information is to abstract, the teacher tells some obvious things. The one thing I liked are course materials - for this I give 3 stars, not 2.
por Rodrigo C R•
Sep 16, 2015
very slow pacing but ok content
por Nelson D C G•
Feb 09, 2016
Good course but it's too much academic, I can see that you were talking things you don't understand or read a script without put any of your efforts.
por Ashley A•
Feb 11, 2016
Course was pretty boring, repetition of Digital Marketing previous modules, would appreciate it more if the professor did a better presentation!
por Thomas B•
Dec 19, 2016
The Instructor is excellent and easy to follow. The readings were rich with information. The subject matter is very good, the quizzes reinforce the information instructed, and the testing is sufficient.
I would rate the course a 4.5 with the exception of the Peer Review portion. The staff does not enforce the Rubric Instructions for the Peer Review(at least my experience).
Most reviews do not critique, offer constructive criticism, and in some cases I am confident, the answers were not even read. I would like to know why a score was felt appropriate... if I received a 10, what worked so well? If the score was a 7, what can I do, in your opinion, to improve the answer? The overwhelming majority of reviews were simply "very good", "excellent", and "nice job". These answers do not fulfill the rules outlined at the start of each course and I believe students not completing the Review properly should have their grades reduced or listed as incomplete.
por Deleted A•
Jul 21, 2017
Preface: I audited the course. Similar to the other courses in the Specialization, the course is a reading-heavy course with the videos being supplemental. Decent primer for those who haven't been following digital trends.
por Hector V G•
Sep 06, 2016
The books, readings, and additional resources for studying are really good and helpfull. The only thing is that the videos where they explain the courses could be more fluid, dynamic and with a better domain of the tool by the professor.
por Romain V•
Feb 09, 2016
The landscape is quite basic and would require further development to be more relevant
por Thiện L•
Mar 02, 2016
Among my registered courses in the specialization this course is the one that should be invested with more effort from creators in order to give students more practical lessons. Regards.
por lance h•
Dec 04, 2016
The content was good, however Prof Clifton is very difficult to listen to and watch on the videos. Mistakes in the PPT and her presentation skills do not meet the expected standard. She seemed as though she didn't know the material and is seemingly unaware of what is required for successful on-camera delivery of lectures.
por Ng K W•
Feb 19, 2017
The lecturer seems to be reading off the text - could be better.
por Sandra O M G•
Oct 25, 2016
The proposition of the course is very interesting. The content, especially from the required book is very good but I think the instructor could dive deeper in the content of her lectures and they could be a little bit more dynamics.
por Paras B•
Mar 06, 2016
The course structure is okay and availability of course material e-book is big plus for the course.
However there are negatives also.
This is a course on "Digital Marketing" and it has to be taken to great heights in terms of content and delivery.
Most critical issue is delivery. The most happening and lively subject like this needs a delivery in a exalted method. Though reference material is good collection but there is total disconnect between video lectures and those reference material at many instances.
Revamp all video series. Add more case studies videos.
por Sanchit M•
May 23, 2017
The tutor doesn't seem very interactive and original. It is evident that she is just reading from some screen and the content covered are almost exactly the same as written in the book.