Sep 02, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
por Heiko D•
Aug 21, 2019
Very well made course with clear lectures and good supporting materials (readings and videos).
Up to date content. I particularly liked the interviews of industry insiders.
Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.
por Sudeepti P•
Aug 27, 2019
Good course, could have more practice exercises. But the instructor taught the course really well !
por LeAnn S•
Sep 23, 2019
por Veronica L•
Dec 10, 2019
Good and thorough intro to marketing principles. I did find quite a bit overlapping with the other course Digital Marketing Strategy.
por Daniel A•
Oct 08, 2017
some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity
Oct 27, 2019
por Brett C M•
Nov 04, 2019
There is a lot of good information. More current than some of the others in the specialization. Some of the slides have typos.
Sep 22, 2016
The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.
por Marcel W•
Sep 20, 2015
The course offers a good mix of media used for the lectures. The book that accompanies the course is worth reading. The assessments and quizes are good to handle when completing all lectures and readings.
The course requires some pre knowledge.
por Gustavo S d S•
Dec 11, 2016
Covers the topics of both digital and traditional marketing channels:
-Radio, Television, Newspapers, Magazines, Out-of-Home Media
-Social Medias, Blogs, Websites, Streaming and other online platforms
ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution
por Alexia L•
Oct 23, 2018
Good class, especially if you are a beginner
por João T D G•
May 10, 2017
Great course. I think it needs some reviews and content update, because digital evolves really fast.
por Reber E J•
Feb 26, 2018
I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.
por Juan S D•
Mar 03, 2016
Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.
por Paras B•
Mar 06, 2016
The course structure is okay and availability of course material e-book is big plus for the course.
However there are negatives also.
This is a course on "Digital Marketing" and it has to be taken to great heights in terms of content and delivery.
Most critical issue is delivery. The most happening and lively subject like this needs a delivery in a exalted method. Though reference material is good collection but there is total disconnect between video lectures and those reference material at many instances.
Revamp all video series. Add more case studies videos.
por Hector V G•
Sep 06, 2016
The books, readings, and additional resources for studying are really good and helpfull. The only thing is that the videos where they explain the courses could be more fluid, dynamic and with a better domain of the tool by the professor.
por Thiện L•
Mar 02, 2016
Among my registered courses in the specialization this course is the one that should be invested with more effort from creators in order to give students more practical lessons. Regards.
por Romain V•
Feb 09, 2016
The landscape is quite basic and would require further development to be more relevant
por C K L•
Mar 16, 2016
Course was poorly put together with errors that are not fixed.
por Cesar A A•
Sep 11, 2016
The video lectures are not engaging at all.
por Sanchit M•
May 23, 2017
The tutor doesn't seem very interactive and original. It is evident that she is just reading from some screen and the content covered are almost exactly the same as written in the book.
por Michelle A H•
Aug 20, 2016
The content is good, but the way the lectures are given not so much.
por Louis C•
Aug 25, 2016
This is basic content i wish it was a more outside just a lecture style where the lecturer just reads from the slides.
por Laura C R•
May 16, 2017
The professor is reading all the time and the pace of the lectures is not very engaging. The lecturer should give the class in a natural way. And the content of the lecture was exactly the context of the readings so they didn't offered new ideas, or topics.
por Aglaja J•
Sep 09, 2016
not very creative in terms of approach