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Volver a Marketing: Customer Needs and Wants

Opiniones y comentarios de aprendices correspondientes a Marketing: Customer Needs and Wants por parte de IESE Business School

4.3
estrellas
202 calificaciones
49 revisiones

Acerca del Curso

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Principales revisiones

RT

May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

AT

Mar 31, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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1 - 25 de 47 revisiones para Marketing: Customer Needs and Wants

por Satyaveer P

Jul 31, 2016

The course give a wide perspective about how to understand our customers, pricing the product, creating the value and capturing the value back from them. The course explains the concept with simple case studies relevant in to the market and how did the great companies adopted those strategies to accomplish their goals.

por Mario J R M

Apr 16, 2018

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

por Rohan M T

May 02, 2017

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.

por Ava T

Mar 31, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

por Harshini E

Mar 10, 2020

I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!

por said h a

Aug 31, 2018

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

por Dhaval B S

Dec 28, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

por Megha P

Mar 09, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.

por Abiodun A

Nov 18, 2016

The course is well detailed thought by well vast and experience teacher in Mario Capizzani.

por Gustiningdiah P

Feb 08, 2019

A helpful course for a beginner who doesn't have business or economic background.

por Daniel L R

Jul 14, 2016

Excellent course with very useful contents. Professor gives excellent examples

por Martin L

Jul 19, 2016

Robust and clear course on marketing. Great explanation!

por Christian O

Nov 20, 2016

Exactly what i

I was looking for.

Thank you very much.

por Leonel F N

Feb 27, 2020

Well structured course! Thanks for the opportunity

por Marta T D

Oct 03, 2018

Thourough, detailed and systematic ! Excellent!

por Syed N F

Apr 02, 2019

Amazing course and perfectly illustrated

por Ana R P

May 29, 2018

A very informative course.

Ana Pelayo.

por Dr. V P G

Aug 23, 2016

very good and knowledge based course

por Luka Z

Apr 30, 2017

Truly fantastic course!

por Joseph O A

Aug 23, 2018

Detailed overview of

por Prashant R

Sep 22, 2019

Nice learning

por HAMID S

Nov 19, 2016

thank you.

por Fabio A d S

Oct 17, 2017

Wonderful

por Jose M R M

Apr 01, 2017

Very Good

por Javier C

Jul 21, 2016

Very good