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Volver a Marketing: Customer Needs and Wants

Opiniones y comentarios de aprendices correspondientes a Marketing: Customer Needs and Wants por parte de IESE Business School

201 calificaciones
48 revisiones

Acerca del Curso

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Principales revisiones


May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.


Mar 10, 2020

I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!

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26 - 46 de 46 revisiones para Marketing: Customer Needs and Wants

por Christopher D

Aug 09, 2017

Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.

The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.

por Daniel S R

Sep 06, 2019

I liked the content of this course. I found it useful.

However, I missed some readable material, as in previous IESE courses, I would like to have some documentation to read on parallel with the videos. It may be a pdf, ppt, etc.

por Laureen S

Oct 11, 2016

the course outline really equips an individual on how marketing is a core part of business

por Ahmed B

Jan 01, 2018

Thank you professor.

Thank you IESE School.

Thank you Coursera.


Nov 11, 2018

It was a kind of confuse and lack of bibliography.

por Gema G

Dec 29, 2017

Good course

por Aabid A S

Jun 13, 2016


por Guillermo M T

Oct 26, 2016

This is not a bad quality-price course but after working Accounting and Finance IESE courses I have to say that this one does not have the same level. To improve specially content organization: firt week is very heavy comparing with the others. The first and the last videos of the course, in Starbucks, in a very windy day, they have a very bad audio. The fourth week exam doesn't offers the pdf of the results. In final exam results they say 3,8 is 45% of 15,3 ¿?... Anyway, I expect more quality in the next course of the program "Managing people"...

por Joao A V F

Jul 01, 2018

This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)

por Mohamed M A Z A

Mar 10, 2019

It's a general course about marketing giving very basic points about what is marketing, consumer needs and marketing process. It's a good start for beginners but the curriculum is very basic.

por Carolin M

Jun 05, 2019

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

por Riana G

Feb 05, 2018

Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.

por Elisa H

Oct 17, 2016

The course content was mostly great and clear, but on occasion it lacked proper elaboration and definition of subjects discussed.

por Patrick K

Mar 11, 2019

Even after recapturing the content, I have the feeling I only got a loosely coupled heap of markting lingo. I'm not sure I could use the given information in any practical scenario. The concepts are clear, but I'd have liked to get more examples and additional literature to go a little deeper.

por Melody K C

Jun 25, 2019

Too many concepts not explained in depth. I had a hard time doing the final exam as there was an expectation that we understood beyond what was shared.

por David V R

Feb 17, 2017

Teacher has difficulties speaking English and is really distracting that has bad audio in some of the lessons. Poor quality overall.

por Riccardo D

Mar 12, 2019

Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.

por Cristobal C

Apr 02, 2018

Did not provide me with the knowledge that

por Graham W

Mar 19, 2018


por Moaaz S E A

Jul 14, 2016

bad coarse unclear one

por Javier

Nov 24, 2016