Basic Concept: Promotion

Del curso dictado por Universidad de Illinois en Urbana-Champaign
Marketing in a Digital World
4055 ratings
Universidad de Illinois en Urbana-Champaign
4055 ratings
Curso 1 de 7 en Specializationmercadeo digital
De la lección
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Conoce a los instructores

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration