Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por Olivier M•
Oct 28, 2018
Hello, I have mixed feelings about this course and thought it needed an explanation for the bad review.
Firstly this was my first experience of elearning and I found the format thoroughly enjoyable. The short videos interrupted by questions are great, the case study system is great and the peer reviews, though often limited, give a sense of belonging to a class.
The contents structure is also pretty good, introducing the four Ps of marketing and seeing what effect digital marketing has on them.
The main problem, which actually ruins the course, is that everything is outdated. Taking examples from between 6 and 10 years ago in digital marketing is simply not possible. The word instagram is not mentioned once and Facebook is a new platform that we don't know much about yet. It very rapidly starts to feel like listening to your grandfather who recently discovered emails.
The most recent contents is from 4 years ago. Facebook had just started to let users edit their posts...
So this is a once great course that desperately need refreshing!
por Rolando C•
Dec 19, 2018
The course is great, but a little too basic, as most moocs are. Also, there is a lot of more than 5 years old material.
por Melissa K•
Feb 27, 2019
I assumed this course was going to cover digital marketing concepts but it seems to be about product design and product marketing, which is not what I'm interested in. It seems to be a bit misrepresented in the description and title. If you're interested in things like how to use social media for marketing, content marketing, SEO, and that kind of thing, DON'T TAKE THIS COURSE. If you're interested in designing, branding and marketing products using digital tools, this is the class for you.
There are some problems with the tech (certain modules don't work, links are wrong, etc.) I've reported these so maybe they're fixed now. But it doesn't give me a lot of confidence in the course. I left after the first week because it doesn't cover what I need to learn.
por Sebastian D B•
Feb 16, 2019
Google 4Ps of marketing mix. Save yourself 80 Dollars. This course only speaks about the 4Ps and doesn't teach you any skill whatsoever. It's very frustrating as it's only theoritical and was made in 2013. We are 2019, 3D printers are normal by now, not a wonder of futuristic technology nor relevant to digital marketing.
Sep 29, 2016
I found this course to be very basic. I appreciate that Marketing requires a broad interaction, but a course designed to take 4 weeks (with 2~3 weeks of actual content) is too much. I need to learn about cost-per-click, impressions, ROI on ad spend - that sort of thing. I don't see how 3D printing is relevant to the majority of people in marketing today.
por George T•
Apr 18, 2019
It's a wonderful learning experience with the concepts and the applications of digital marketing. As a experienced marketing/sales people, this course is really useful to refresh what I learned/did before and give me some ideas about what I am going to implement in the future.
Only one suggestion, if some cases in 2018/2019 can be updated, that would be perfect!!
Jan 20, 2019
The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.
por Julija V•
Apr 08, 2019
Course in general is interesting and worth to take if you are really beginner in marketing. If you some experience - treat it as collection of ice additional materials to read. My suggestion to professors would be to update digital courses, as situation is changing really rapidly and 2-3 years make a big difference. Most of cases and materials were latest of 2014.
por Pascal A S•
May 21, 2017
As with many business courses there is a lot of superficial talk here without providing much insights.
The course covers absolute basics that can be learned from any beginners text book about marketing. However, the time needed to run through this course is way longer than just grabbing a good book and take it from there.
The only area where this course creates some additional value is with some of the exercises. It is when you are required to think for yourself about a problem that you are also starting to learn. However, the overall quality of these exercises is mixed and not particularly high. For instance, there is one exercise for you to edit a Wikipedia entry and answer some banale questions about that. A complete waste of time. Similarly, you are expected to make some suggestions for Starbucks to improve their business using their online tool. Again, superficial questions are being asked while writing something that makes some sense still requires time. And the worst of them all: Calculating how much money you saved by using a price comparison app. Quite ridiculous how they are able to charge money for such a garbage exercise.
Last, I am not fully convinced that other students are skilled enough to assess my answers to these questions, generally. I have received perfect marks, i.e. exceeding expectations, for rather average answers, and I have received marks "in expectation" for elaborated answers in which I put real effort (including citations to back up arguments). One should start thinking about what the incentives are for other students to grade the work of peers. I would assume, most people don't care too much and just let other "pass".
por Arpit R•
Mar 13, 2019
Beats around the bush, doesn't know how to explain things!
por Philip B•
Mar 24, 2019
i love this
por ezatullah h•
Mar 22, 2019
best course, best professor
por Shridutt B•
Mar 21, 2019
it was a very descriptive and detailed course with all the practical examples and case studies the course was well laid out to the students seeking out for it. A very useful subject and highly recommended.
por Filip F•
May 29, 2019
I really like the way, how the course is structured. You can learn lots of things. You should go and enroll. Please, only one thing, if you would like to only receive the certificate in short time, don't enroll. I have seen and read lots of submissions, that weren't written well or they were plagiarism! Be honest and take a time to think about thoughts and your answers, please.
por Osama K A•
May 31, 2019
A really useful course, which contains new information about 3D Printing, and some new strategies for digital marketing. If you are new to digital marketing, I advise you to start with this course.
por hemad j•
Aug 08, 2016
This course is very beneficial and i thank the professor and everyone else at Coursera.
Please direct me, to be a talented successful individual in Digital Marketing.
por shubham s•
Dec 12, 2018
it should be more technical oriented toward digital marketing rather then just the theoretical concepts
por Irma A H A•
Dec 03, 2018
Better than I expected, learning a lot
por Tia N•
Dec 03, 2018
Awesome course with information that I can apply to my current job and any professional role in the future!
por David G•
Dec 03, 2018
Great case studies and explanations provided to understand the 4P of the Marketing Mix in a Digital world. Inspiring to dwell into digital marketing. Fantastic job by Dr. Aric Rindfleisch and his team! Congratulations.
por Jafiya A•
Dec 19, 2018
A great content, easy to learn for beginners.
por Marie-Claire N•
Dec 20, 2018
Very good course with good theory enriched with many examples
Nice and lively videos with students and professors at the University, good hands on cases.
Well done. special compliments to Aric Rindfleisch
por Mina M•
Dec 18, 2018
Dec 05, 2018
por siddhant s•
Dec 06, 2018