It was great course, full of insights and good content. I just wished it would have been more updated. Overall, it was great starting the Specialization with this course.

This was a great course. It helped me a lot about the digital tools that we use in our daily life. The course is well designed and should be taken by Marketing students.

Professor Aric is quite lucid in explaining the concepts and ideas. This course is really helpful for those looking to build fundamental knowledge of Digital Marketing.

It's a great course with very interesting case studies and inputs, but most of them date of 2007 and I think they might be updated with the new researches of 2015-2017.

I very much enjoyed the course because it is really based on "learning by doing" . I have enjoy the practical cases, although some of them are not applicable in Europe.

Really good course! I liked the structure, the materials, and most assignments. I felt like I gained valuable knowledge; this is a good introduction to marketing today!

Extremely helpful course, got to learn a lot! But i was expecting some social media techniques, on how to advertise and make online business on instagram, facebook etc

I like this course, it gave a preview to digital marketing. This course elaborate how digital era change 4Ps in Marketing mix. The case study presented were relatable

I have learnt so many new things, startegies that multiple organizations have used and implemented.

I have not got my Certificate yet. Can you please provide me one.

Very simple. Almost too simple. Fortunately, this seems to be an intro course, as the next courses in the specialization are much more specific with better content.

Wonderfully designed course. Great insights about co-creation, pwyw and other concepts. Thanks to the instructor for wonderful exercises. They were really relevant.

Great course for people looking to know more about new digital tools and their uses in Marketing! Just to clarify, this course is different from Digital Marketing.

The content is great and the professor is excelent to engage the audience.

The excercises are focused to the practise of theory presented during the videolectures.

The course was extremely good from this course I had learn soo many new things .. but yet not I haven't received my certificate please send it as soon as possible

The information could have been more brief, you don't really need 7h per week in order to finish the assignments. Other that that the info is ok for a beginner.

Very good course. The content is very interesting, I would like it best if it included something more practical, if we had the chance to do something hands-on.

Course teaching is awesome. I like it very much. But plz don't give any personal opinion about any product nd stop showing the product by the advertising view.

This course was great and i enjoyed it but i noticed that my peers work are not recent, they have been posted since, some of them 2015 and I did not like this

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world.

A comprehensive & detailed introduction to the course giving out detailed guide to the 4Ps & implementation of digital marketing through the spectrum of 4Ps.

Excellent but coursera should help people in all over the world to understand easily your courses.they should include all kinds of language especially urdu.

I​t is good quality overall, but some excercises are not clear enough and have confusing typos, as well as a very small portion of content can be confusing

Gives a very good intro into digital marketing and the 4 base concepts of marketing while linking them into more detailed strategies and practices in each.

This course helped me in solidifying my fundamentals in the area of Digital Marketing....Thank you Coursera and Illinois University for your support ...

This class certainly forced me to think about the future of marketing and traditional retail.

The peer reviewed grading system left something to be desired.