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Opiniones y comentarios de aprendices correspondientes a Marketing en un mundo digital por parte de Universidad de Illinois en Urbana-Champaign

16,738 calificaciones

Acerca del Curso

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


8 de oct. de 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


27 de jun. de 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.


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4626 - 4650 de 5,282 revisiones para Marketing en un mundo digital

por Eleonora C

26 de sep. de 2020

It's an interesting course, where I had the possibilty to discover new topics about marketing in a digital world.

por Billur U

25 de ago. de 2020

It was a fruitful course reinforced with case studies. Some references at the end of the videos should be updated.

por Amal D

11 de may. de 2020

Good course and helped a lot to gain knowledge in digital world and various companies which uses these techniques.

por Angela H

20 de sep. de 2016

Great introductory course. There are bad audio and editing misses, but as a course itself was fun and interesting.

por Jennisha A

18 de jul. de 2020

Very insightful, I loved doing all the case study, they were really fun and made you want to do further research.

por Rocio F L

27 de nov. de 2017

Very interesting but I found it a bit basic. Anyway, it is a good introduction to the rest of the specialization.


13 de may. de 2016

it helps me to know what are the latest advances in the digital world and how that change the marketing four p's

por Vania T

10 de may. de 2021

It is a very good course, but should have more Digital Marketing content such as SEO,.

Thank you

Vania Tertuliano

por Thaw Z Z

24 de jul. de 2020

This course was acknowledge me about how was traditional marketing transformed into digital and mixed together.

por Viviana G T

19 de ene. de 2020

Whilst the course is really interesting I think it should be updated to new examples and available information.

por Gaurav B

4 de sep. de 2019

Great Faculty and the Course was Elaborated brilliantly especially the Various Case Studies.

Great Fun learning.


7 de may. de 2020



por Marcelo L

9 de oct. de 2016

Great value for money! You need this course if you want to upgrade your knowledge of the digital Marketing Mix

por Seamus K

15 de dic. de 2017

Excellent course well delivered. There was a good balance between the lectures, readings and the assignments.

por Roselle K

16 de ago. de 2020

Interesting course with some important concepts. I felt the section on 3D printing was unnecessary though...

por peram s

11 de feb. de 2017

It was a very good experience but the examples used should be current time and should not be outdated ones.

por Romain V

9 de feb. de 2016

Very insightful class. Certainly would need an update on 3d printing as well as virtual reality development

por Kedar S

29 de jun. de 2020

useful and lots of things are there which we can learn from this studies used where beneficial

por Lizelle W

18 de abr. de 2017

Very informative, interesting articles and great case studies. The combination learning works well for me!

por Mauricio R

20 de may. de 2016

Good course, clear and easy to understand some exercises were outdated as red laser doesn't exist any more

por Nalan T

14 de dic. de 2020

I really would like to say thank you to my lecture Aric Rindfleisch. The course was exciting and amusing.

por Shalini

21 de sep. de 2020

Being entirely new to marketing and studying everything for the first time and found it very interesting.

por leo v 1

27 de sep. de 2019

Great course to understand how digital tools have impacted the 4 Mktg P's through an overall perspective.

por Tonmoy C

30 de ago. de 2020

I am really felling proud that I can complete this great course. The method of teaching is really great.

por Gone S

27 de jul. de 2020

I enjoyed the course. I loved doing case studies. It was fun for me. Thank you Coursera and my Professor