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Opiniones y comentarios de aprendices correspondientes a Marketing in a Digital World por parte de Universidad de Illinois en Urbana-Champaign

16,422 calificaciones
5,290 reseña

Acerca del Curso

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


27 de may. de 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


8 de oct. de 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4651 - 4675 de 5,228 revisiones para Marketing in a Digital World

por shafiq m

6 de ago. de 2019

A must do refresher course for marketing enthusiasts offered with several case studies

por Patricia

4 de abr. de 2016

A good teacher!! Is helpful! And he explain clear and consise, i recomend this course!


31 de oct. de 2020

great course, teach me how to use digital tool properly and how to make it efficient.

por Nguyen D

13 de abr. de 2020

This course is of great help to me regarding the basics of digital marketing. Thanks.

por 刘楠

5 de may. de 2018

To a second language student, I hope the professor could be speak more clear English


2 de jun. de 2019

UGC and 3-d printer I found exciting & please give assignments like Wikipedia type.


13 de oct. de 2017

It's a great course for beginners in Digital Marketing to learn all the new trends.

por Ritupriya G

20 de may. de 2016

Very good insights. Thanks. I have thoroughly enjoyed this course and learnt a lot.

por Francisco A

23 de mar. de 2018

Still needs go for deeper knowlede, with more difficult exercises and assignements

por Ankita T

29 de oct. de 2020

Its been 3 months of completion of course but haven't received certificate yet 😔

por Yingzhao Z

27 de jul. de 2016

Very good course! Highly recommended for someone with no background in marketing.

por Martin A

1 de abr. de 2018

Good insights and digital marketing basics.The course in general need an update.

por Tzu-Yun L

24 de oct. de 2016

Very interesting and well-organized course, but some information is out-of-date.

por Toma Š

12 de oct. de 2020

It was very informative and interesting course. I gain a lot of new information

por Rossen R

25 de jun. de 2017

Excellent course, although some of the content may be a bit outdated from 2014.

por Ruchika T

10 de may. de 2020

The case studies helped me get a practical approach of the theoretical concept


1 de dic. de 2018

love this course and it's materials, and many thanks to prof.

Aric Rindfleisch

por ana c s a

10 de abr. de 2018

I really liked this course! The materials, the videos! It is a greta course.!!

por Shivam K

28 de jun. de 2016

Not a very difficult one. but you definitely learn a lot from peer assessment.

por Anthony J

3 de jun. de 2019

Great course! Learned A lot of new Things about Marketing in a Digital World.

por Kevin C

28 de jun. de 2016

Great Insight, a very good course to review the 4P model with a digital lens!

por Daniel P B

20 de abr. de 2020

Loved the course and the instructor, but the peer grading system needs work.

por LaKeisha W

28 de oct. de 2017

This was a great refresher on the marketing four "P"s but in an updated way.

por Musa J

6 de ene. de 2017

It was good., O learnt a lot from this course but it need to be up to dated.

por Ahad

20 de jun. de 2021

overall the course was helpful but i wish there were more reading materials