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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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4751 - 4775 of 5,307 Reviews for Marketing in a Digital World

By sumit m

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Apr 20, 2020

great course to start with to introducing our self with the digital world

By Carlos E L D

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May 23, 2018

Great introduction to marketing and its application in the Digital World.

By lupu f m

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Feb 26, 2016

Good class, with interesting points ans assignments and very god teacher

By sridevi k

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Jul 20, 2020

good opportunity to know about marketing concepts in digital prospective

By ANKIT K A

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Aug 7, 2020

Content of this course is good with lots of case studies and resources.

By Moustafa m s

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May 14, 2020

so good i have learned a lot a bout marketing which i am so interest in

By sushmita s

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Jul 10, 2019

helpful and beneficial if you want to start learning digital marketing.

By Angel A A D

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Nov 25, 2015

the basics for understanding the analytics of digital data, great value

By Anouk P

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Jan 12, 2021

I really enjoyed the course. Very interesting and I liked the examples

By MUHAMMED Z N K P

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Sep 26, 2020

The course was awesome and i learned more about the digital marketing.

By Ahmed K H

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Sep 14, 2020

i liked this course it's very simple and purpose a lot of tools to use

By Gamil A

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Dec 13, 2016

Very Useful, Interesting, Many thing new to learn, Highly recommended.

By Joo-Ang R

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Nov 14, 2016

It was an interesting introduction into the world of Digital Marketing

By Dennis C

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Aug 2, 2016

It's a great course, but you have to pay to access a lot of functions.

By Fabeer A

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Aug 21, 2021

Very helpful course to learn about the Digital Marketing strategies,,

By Marina N N

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Sep 21, 2020

formative and full with a lot of examples and new trying in business

By Wesleeanne G

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Sep 10, 2020

Awesome course, great content I really enjoyed working on this module

By Grant K

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Sep 18, 2021

Informative and a lot of great new concepts/approaches to Marketing!

By niharika

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Apr 27, 2021

course is great .student will get a perfect idea through this course

By Ejiro E

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Jan 14, 2021

Learnt a lot, now my only problem is I can’t collect my certificate.

By Raj

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Sep 19, 2019

Good course for all marketers, who mainly focus on Digital platform.

By Farhat A K

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Aug 27, 2017

Good course. Examples are old, current industry examples are needed.

By mvl m

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Mar 25, 2017

Lovely course and nice start to the specialization. Lot of learning!

By LUIZ P P D S

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Dec 13, 2016

Muito bom, esclarece, ensina, e tira dúvidas. Conteúdo de qualidade.

By Rudra S

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Aug 18, 2021

Provide me insights on marketing is changing due to digitalization.