8 de oct. de 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
23 de jun. de 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
por Chintan S•
2 de jul. de 2020
One of the most practical and helpful Digital Marketing Course I have come across till date.
I have spent more than 100 Hours in learning the different aspect of Digital Marketing and I must say this was one of the best by far. I recommend everyone to spend some time to learn about this amazing revolutionary change happening in the world of Marketing.
por Bernadine W•
21 de sep. de 2015
Excellent, interactive course! I enjoyed the assignments (both writing and reviewing of peers work). The quizzes were not obvious and did not require simple regurgitation of info but actual thinking! I found the lessons on DBI, PWYW and Choice Engines very interesting. Well done Aric and crew, your passion for marketing comes through in the lectures.
por Ashok P•
6 de sep. de 2020
It was great listening to Prof. Aric Rindfleisch online on Marketing in a Digital World course. It was indeed a blessing in disguise to learn things during the pandemic, and refresh your Marketing knowledge in the current environment.
I would like to thank the Abu Dhabi Government who thoughtfully introduced the learning program during the pandemic.
por James-Anthony G•
12 de nov. de 2015
Prof. Griffiths is outstanding! You inspired me each and every week, even when the topic weren't on my 'most desidered' list. You are information and entertaining, thank you! Thank you for your brilliant knowledge in this field and encouraging me each and every week. I look forward to International Organization Management, any idea when this may be?
por Hemant S•
23 de may. de 2016
This course is knowledge heaven for someone looking for great insights into the field of Digital Marketing. Professor Aric Rindfleisch and University of Illinois have beautifully structured the course by blending both theoretical and practical aspects into this 4-week information curve that will meet all your needs with regard to Digital Marketing.
por JEYAKUMAR S•
20 de mar. de 2020
This is Not just for Digital marketing, I have been in the business for last 20 years. But what i knew was only traditional Business process of all the areas. Once i started the course, I felt like i am learning new things every in the digital world. Young or Old, student or Executive, I strongly recommend this course.
Thanks Dr. Aric Reindfliesh.
por Maksym F•
25 de jul. de 2018
This course was intensive. It was loaded with readings and audio materials; so, after I understood the logic, I decided to devote a fixed amount of time each day to proceed; and I succeeded. This really provides a good update on the recent changes in marketing that we observe with the rise of digital tools. I thank Coursera for this nice learning.
por Dito W•
13 de ago. de 2020
This course helps me a lot of as an entrance to understand about digital marketing. The course material is simple and easy to understand. They also gave the latest update about what's going on today in digital marketing world, and what to expect in the future. Thank you very much for your time and dedication to make this course available. Cheers.
por Syed A A•
7 de oct. de 2020
It is one of the best marketing courses I have ever taken (hardly takes a week to complete). The content and the practical examples given in this course is very helpful. After this course, you start seeing Marketing Mix from a different perspective.
Big thanks to Mr. Aric Rindfleisch and University of Illinois for making such informative course.
por Asha P•
21 de oct. de 2019
Peer review was a good way to get an insight into what my classmates were thinking. That being said making it optional will help people complete the course quickly without having to wait on assignments to grade. Secondly, the cases were excellent but still 10 years old. It would be good to do a more recent case study (issue from last two years).
por Arpita P•
18 de nov. de 2017
I am a graduate student of MBA in Marketing. This is the first time I have taken a course on Coursera and it has been an amazing experience. This course has provided me with so much information and helpful resources to study. It is a well-organized course with readings before a lecture, videos, case studies, assignments and quizzes. Delighted!
por Amin k•
28 de oct. de 2016
I took some online course from other websites about SEO and digital marketing before, but this course is different ! It goes deep in marketing concepts and help students to gain new ideas about how to marketing in a digital world !
This course has many valuable peer graded assignments which help students to understand course's materials better.
por Predrag T•
3 de ago. de 2020
This is my first course on Coursera and I can say that I am very satisfied. Professor Aric Rindfleisch is a great instructor and educator. The course is designed and segmented so that it simply entices you to go further. It is extremely interesting and instructive. I enjoyed it and can’t wait for the other courses within this specialization.
por Deborah K•
19 de oct. de 2018
I enjoyed this class very much! I was impressed with Prof. Aric's teaching style and the way he used interesting case studies to give us examples of how digital marketing techniques worked (or didn't work) in the real world. The projects gave my critical thinking skills a workout. Loved my first Coursera course and ready to dive in for more!
por Zeeshan R•
4 de oct. de 2019
First of all thanks to Coursera and the University of Illinois at Urbana-Champaign for making it possible for us to learn this amazing course. I would like to thank course instructors especially Sir Aric Rindfleisch for sharing all deep insights and knowledge with students. I am so excited to implement what I have learned in this course.
26 de ago. de 2015
Loved the content. The instructor was great. The assignments were interesting and beneficial. I feel like I learnt a lot. The only aspect I didn't like was the "view from the quad" section. I quality wasn't great, and I didn't learn any new insights. Plus they always had the same 4 people they were interviewing so not a great sample size.
por Gustavo A P•
8 de sep. de 2020
One of the best courses I ever attended. Clear, fun, and very interesting. The Course's professor was beyond excellent. His methodology and examples were of great quality. Also, as a non-native English speaker, his lectures were clear and easy so easy to understand. Thanks for letting me be part, and learn, from this excellent course.
por Rama S C•
25 de jul. de 2019
Being a beginner in Digital Marketing, I felt this course very interesting and easy to understand. Dr. Aric Rindfleisch's teaching is well organized and the videos were clearly presented, and thus helped me to clearly understand the fundamentals of this course. The course further motivated and helped boost my interest in this subject.
por Debbie M•
14 de abr. de 2019
I like the course and I think it is a course that you really need to think and be creative on the marketing strategy. I really like those case studies in the real world that you see different business try to do something to fulfill the world of digital marketing. It is an easy course for the beginner to understand the marketing world
por PATRICK B•
27 de may. de 2020
With less knowledge with the trend in Digital Marketing, This course has opened so much doors for me and a brand new perspective in life. I have learned so many new things (compared when I took Marketing courses back in 2002). I am planning to complete all six course affiliated to this and hoping to apply for the I-MBA down the road.
por Srohit R•
6 de may. de 2020
It is a very helpful course.
I would encourage people from the Marketing background to please take this course to enhance your knowledge further. The Professor who taught the course is just exceptional. His way of teaching, examples and case studies made it more easy for me to learn and progress.
All the best to everyone.
por Mangiza P•
25 de feb. de 2018
Great course. I learnt a lot on implications of digital on the 4ps. Though I work in a more traditional marketing function, with a product that will probably continue to be distributed using conventional channels (cement), I see some lessons I can take back to the office as we all try to use the power of digital that is now with us.
por Gopakumar V S•
8 de sep. de 2017
I'm very excited completing each module in this course. Very useful, interesting, more over exciting topics. I don't have words to say about the course but really valuable and about assignment each peer should have the basic idea about the topic to go forward next level. So I really enjoyed the course and to complete to more module.
por Norma C P P•
28 de jul. de 2017
It was an incredible introduction to the world of marketing Im a chemical and safety engineer but I am looking new horizons. I think this is a new opportunity for my professional carrier. Aric congratulations, it is not only to know about it but let us understand thats what matter. Im enthusiastic with this course :) , Best Rgs,
por shannon h•
21 de oct. de 2020
Loved it. A simple overview of current digital marketing concepts to help me better talk the talk in an interview. The extra bonus was the 3D printer discussion. I have 3 of them in my workspace and my friends and colleagues call them magic makers. So cool - prices have come way down so everyone should have one in their home.