Jun 28, 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
por D. N T•
Aug 04, 2019
Was a super interesting course accompanied with articles and videos. I highly suggest this to anyone who is willing to give up 1-2 hours, 3-5 days a week to keep their brain a bit active and learn something new. Was definitely worth it! Interesting subject matters too!
por Fábio I S d L•
Sep 09, 2016
Muito bom. Recomendo para todo profissional que deseja atuar no mundo do marketing. Este curso ajuda a entender como as ferramentas digitais estão mudando os conceitos chave do marketing, bem como ditando novas regras na troca de experiência entre empresas e consumidores.
por Natalia A T M•
Jul 29, 2020
No sabía nada de Marketing, y en este curso no solo conocí las 4Ps del Marketing Mix, sino como aplicarlas en el entorno digital, nuevas tecnologías emergentes y hacer el análisis de casos de éxito o falla de empresas reales famosas como Gopro. Un curso 100% Recomendado.
por Andrew A K•
Jul 19, 2020
Wonderful course on Marketing in the Digital World. I enjoyed the journey and loved doing insightful case studies. The trainer was very elaborate in explaining the concepts and i thoroughly enjoyed doing the course. i sincerely recommend this course to the professionals.
por Vinayak M•
May 31, 2020
The course was very informative and helpful. Gained a lot of information about different companies and their strategies. It was really worth it. This course is really good. I suggest everyone to do this course to gain not just theoretical but practical knowledge as well.
por Jayesh L•
Aug 07, 2020
This was no doubt the best course I have ever done in my life. Thank you very much to Aric Rindfleisch Sir for his great and excellent teaching. He taught so good that too online, it is remarkable. I have acquired much knowledge on digital marketing. Thank you very much
por Devanshu S•
Jun 02, 2020
this course s a must for anyone who would like to learn about digital marketing, the teacher gives several examples, the peer-graded assignments are great and involve playing games! writing on Wikipedia etc. trust me you will fall in love with this course!
por Afsheen H•
Aug 31, 2017
Marketing in the Digital World is a very interesting course, i have done my Master's in Marketing a decade ago so this course helped me fill the gap and i could catch up to what was happening in the digital space. New concepts and new perspective. Highly recommended !!
por Muralidhara M•
Sep 29, 2020
Learned lots of new from here
User generated content
Pay want you want
3 D printing and its benefits and how its going to disrupt manfuacturing and placement of product and brands
Online shopping of any product as long as the customer trust the brand
por GAYANN R•
Mar 13, 2017
Excellent overview of how marketing has changed as a result of the digital world. I highly recommend this course as a great update for any marketing professional who has not updated their skills to understand the powerful impact of digital tools on the marketing mix.
por Gurpreet S•
Aug 16, 2016
Very good course . I would suggest everyone to take this course as it is very innovative with great ideas and case studies . Professor Aric has explained everything in detail about the current scenario of marketing and how the world is changing digitally . Thank You !
por Anna K G•
Feb 21, 2016
Amazing course! I have learned a lot about new disruptive technologies and innovation as addition to a digital marketing. I enjoyed greatly a practical side of the course. Well done and thank you Professor Aric and all the staff responsible for developing this course.
por Jillian G•
Sep 16, 2020
I learned so much! I am new to marketing and this course has helped me learn new techniques and strategies to apply to my position at work. I am excited to implement the things I learned in my marketing campaigns. I am so happy I decided to start this specialization!
por Diana M•
Aug 08, 2020
I learned a lot about digital strategies, I thought it was going to be a very theoretical course on concepts but I was completely wrong. I came across a very current course, with interesting examples and exercises applied to everything that we are experiencing today.
por Denis A S•
Jul 03, 2017
That was useful and interesting especially for beginner in digital marketing. Very accessible lectures and very informative additional interviews. There were some problems with case studies (StarBucks, RedLaser), but they were solved during the progress. Many thanks!
por Jakir H•
Aug 22, 2016
One of the best course in Digital Marketing for those who need to understand the concepts of Digital Marketing. I enjoyed all the modules and particularly right assignments based on the topics which makes the student to relate the concepts with real world scenarios.
por Bogdan K•
May 23, 2016
It was an interesting course. General marketing concepts were discussed, marketing mix, many examples and many essays.
Unfortunately, I can not say in which areas the course was bad) This may limit development within the allotted time? :)
Thank you for the great class!
por Aditya S•
Apr 02, 2017
One of the best course of Digital marketing on Coursera. Professor Aric Rindfleisch has constructed the course material with case studies with utmost care that every student get the exact idea about the course. The mentors are helpful and quick in case of any doubt.
por Diana G•
Jul 28, 2020
So interesting! I had the opportunity to understand the theory behind strategies I´ve using as a customer, but didn´t understand from the marketing point of view. New concepts for me, like Doppelganger, Versioning, New retail. I learned so much! Thank you!!!!!!!
por Lianne O D C•
Jun 29, 2020
This course is highly recommended to everyone - to those that just started exploring digital marketing or professionals that still want to fortify their foundations in this field. The lessons are very comprehensive and packed with relevant examples and references.
por Eduardo d G O V•
Jun 19, 2020
I really liked this online course. Although I had heard some concepts, I had not delved into them and this course allowed me to do it, in addition to being very dynamic and clear. I recommend it 100%. Thank you very much UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN!
por Rezwan U•
Jun 03, 2020
I am a business student. This course helped me a lot the 4ps of marketing with real examples through different marketing strategies of different products. So, I think I can apply my learning abilities in real life and fulfill my goals. thank you coursera
por Nararya A D•
Jun 02, 2019
A great experience in learning digital marketing basic and theories even when I am not from a marketing degree. Very appreciate the way the assignment goes, great insights and the best part is when your work is reviewed by other learners here. Thank you very much!
por ARYA V•
Sep 01, 2020
Ahh, just wow course. These sets of lectures had really been remarkable and priceless for me. I learned a hefty bunch of strategies and interesting new concepts. The backbone behind this course who made it way convenient was one and only Instructor. Thanks a ton.
Jan 05, 2020
Professor design the online course scientifically, reading articles, watching videos, doing exercises and join in project. We can learn professional knowledge and apply them to practice. I am totally new to marketing and this course explain theories very clearly.