Jun 24, 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
Jun 28, 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
por Tingwei T•
Aug 06, 2020
THis is a really interesting course to take, and it's quite up to date, so we don't have to worry about watching old videos. The Professor is inspiring, and I am really glad that I can learn about marketing in addition to my literature major in this way online.
por ANISHA S•
May 04, 2020
This course has definitely enlightened the idea about what is Marketing exactly . Proper and good examples with good case studies has helped me a lot to think and give my ideas . Overall the course was fantastic . Thanks to Eric Sir for his efforts .Appreciate!
por SANDEEP R M•
Oct 21, 2019
I am relatively new to the world of marketing. Having seen the reviews and then undertaking the course, I felt it nailed the basics for a novice like me. But yes the course content had potential to be updated going by the dates of the required reading/examples.
por Zach M•
Oct 12, 2015
Excellent introduction into the manner and practical usage that digital marketing is evolving in modern society. Specifically, this course is good at employing a number of different examples both digital and experimental instead of just one long lecture course.
por Catherine G•
Sep 19, 2015
Love it! Class really in-tune with our time. Great teacher. Simple language, clear messages. Straight to the point examples. Easy take-aways that I can actually re-use the next day (vs usually academic and highly complex learnings from other marketing classes).
por PRAVESH S•
Jul 25, 2017
The course was great and provided exposure to a lot of new ideas & concepts and application in the real world.
More importantly, it was the best structured course I have ever had a chance to undergo on Coursera, the material has been extremely well thought out.
por Reynaldo V•
Mar 11, 2016
Very educational course. This was my first MOOC course, and my first actual course on Coursera, and I'm impressed by the quality and programming. I've been in digital marketing for more than a decade, and I still learned important information about this field.
por rohit r•
Jan 26, 2017
Professor Aric, the enthusiasm and energy you have put on building this course is laudable. No lectures during my studies have been so exciting as yours. Thank you professor and thank you coursera for giving us Prof. Aric. Would love to learn more from him.
por Marcel W•
Oct 27, 2015
I really loved this course. It was very diversified with different sources and mediums. The course teaches not only the basics and the current situation but also goes beyond and introduces new technologies that will have profounf impact on digital marketing.
por Ravi T•
May 28, 2020
Best course on Digital Marketing. The instructor is easily understandable. Enough examples are given during the course. The exercise and honor assignments are well aligned with the course. Simply recommend it. Go for it!
word of mouth marketing.....done! ;)
por Miltina N•
May 14, 2020
Excellent presentation of the course material, Lectures and the overall course content. Thank you to the team that made marketing in a digital world a rich and informative course for anyone interested in learning about marketing in our modern digital word.
por Nida A•
Aug 15, 2017
As a person with no prior experience, this course has provided me with the necessary tools to be introduced to Digital Marketing. The resources were easy to digest, the instructor has a nice ability to simplify concepts and the material itself is enjoyable.
por Phuong X P•
Oct 12, 2016
A very useful course with so many interesting exercises and real examples about Digital Marketing Mix strategies of various businesses. I feel like I learn even more practical knowledge about marketing here than at school! Thank you ASU and Professor Aric!
por Johann D•
Jun 11, 2020
I've learned so much from this course. The Professor is absolutely amazing! He teaches in such a good way. Each point is supported by examples and academic insights.
As a student, I couldn't ask for a better way to learn!
Thank you Professor!
por Ashish M S•
Dec 14, 2018
Content is very impressive and updated. For those who want to do some in digital marketing this course will really help to improve strategy according to upcoming digital tools. Also knowlwdge about price comparision tools is very essential and new for me.
por Mateo J U•
Nov 21, 2017
Great course!! I learned a lot, and I think that even though its a little old (2015), most of the concepts are perfectly valid and have developed since the time it was created. I loved the structure and overall the professor and the exercises. Recommended
por Dr. R K•
Jun 13, 2020
It was the great experience. Course content was very good . Reading material provided as well as instructor is really good. Helped me learn many things related to Marketing in digital era. This is a must course who wants to go in Digital Marketiing field
por Georgia D•
May 03, 2020
Loved this course - would thoroughly recommend to anyone. Whether you already have a degree or are a complete novice, it's really informative and provides some great case studies. I really liked the combination of videos, quizes, written submissions etc.
por Anthony T•
Feb 12, 2019
Excellent introduction to digital marketing. As a novice, I found this course very informative and feel I am now equipped to apply the concepts in my own line of work as an entrepreneur. Thank you very much Professor, University of Illinois and Coursera.
por shabbir A•
Jul 03, 2020
I am pleasure to done this course because it is my one step towards one of my big dream that I want to complete in future.
If i am talking about teacher that there is no doubt that he is best teacher for digital marketing and also teaching skills is best
por Niharika M•
Sep 06, 2020
It was a really very Fruitful course. It did give me a broad idea about the world of digital marketing. One should take up this course to get a better understanding about how the world market is moving towards an online or we can say a digital world.
por Luca J•
Jun 30, 2020
This course is extremely interesting, modern and enjoyable! I learned a tone of new stuff, which my university failed to teach me. I really recommend this course to people who want to broaden their horizonts with what's changing in the marketing world.
por Lin A•
Sep 11, 2017
I have gotten a great overview of the latest trends in digital marketing, and insights to how to leverage this knowledge for my marketing work. I look forward to deepening this knowledge as I take on the other courses in this specialisation. Thank you!
por Ayu D H•
Jul 23, 2020
When I tried their first online course, it feels really outdated. But I really impressed with how it actually is up to date. Even the research itself is based on the 2020 journal. I really enjoy Aric Rindfleisch explanation and it really enlightens me
por Özlem E•
Jul 13, 2020
The course is perfect match for marketing and digitalization . The assignments, reading articles and all of the samples are very informative. I completed all the assignments with pleasure. Thank you so much for preparing and presenting of this course.