Jun 24, 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
Jun 28, 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
por Nickie Y•
Aug 29, 2017
Provides a good overview of the marketing 4Ps and how these relate to the digital world we operate in today. Good if you're looking for a 101 intro course to digital marketing, it lays the foundation but you will need to study further to delve deeper.
por Nirmiti C•
Sep 04, 2020
This was my first course on coursera in general. The amount of knowledge I've got through this course is tremendous. Every module at the end is tested with a quiz and case studies which enhances and tests your theoretical as well as practical skills.
por Jeevan L•
Jul 19, 2020
Very informative contents and examples were an eye-opener for me being a marketing professor. I was hesitant to complete the course, but as I progressed with the video lecture series, found it very interesting and engaging. Thank You, Professor Aric.
por Carlos A G•
Mar 11, 2019
It is a great door for entrance to really understanding what digital means to marketing and be very concrete and precise when talking about digital marketing. Mainly because one usually think of digital marketing as equal to social media marketing!
por Marcia A d S•
Feb 14, 2017
Great Course! I loved the first module of Marketing in a Digital World. Professor Aric Rindfleisch is excellent. The material and exercises give full comprehension of the subject even for the ones without Marketing background. I would recommend it.
por Karan B•
Aug 22, 2015
It is a course which gives a great head start to someones who wants to make a career in digital marketing. All the points are cohesively and neatly explained and are well substantiated by relevant examples which makes the course easy to comprehend.
por Seher K•
May 08, 2020
I was hesitant at first as I thought "I know the basics of marketing and the 4Ps" but I was positively surprised. Very up-to -date, interactive and interesting course. Al lot of interesting real life examples. Had a lot of fun and learned a lot.
por Bobo C•
Apr 20, 2016
This course motivate the students to study further on Digital Marketing with the carefully designed syllabus. I love this course and the lecturer and regret this course is too short. I would have a comprehensive version of this course with the sam
por Leonardo U L N•
Aug 01, 2018
This course is very interesting because I could learn a lot about the marketing in a digital world, also, I Learned about new tools and new opportunities areas for to apply investigation.
In my point of view this course was wonderful.
Thanks a lot.
por Philip O J S•
Feb 20, 2017
I have no back background whatsoever in digital marketing, I thought the course will be very complicated. Digital marketing was taught using terms that I could easily understand and grasp. It was very informative and I have learned a lot. Thanks!
por Perley-Ann F•
Sep 28, 2016
Terrific course covering the full marketing mix with respect to digital - truly enlightening and with tons of ways I can improve my new venture - great videos that are well laid out and beyond interesting to watch. I highly recommend this course
por Jill H•
Aug 24, 2020
Great class! Very clear and well-structured content with good industrial case studies. All the assignments and honor assignments are all related to the case studies and reflecting what you learned and your career experiences. Highly recommended!
por Sreeram N•
Jul 18, 2020
The course was very useful and very informative on the basics of digital marketing and also the factors which may need to focus on implementing or running a digital business. Thanks, Coursera and GIES college to provide me with this opportunity.
por Ann Y•
Jun 14, 2020
This has been very insightful! It fulled my interest in Marketing, and now I am glad to inform you that I will be taking it up as a minor in my university. Alongside, I am also pursuing marketing and communications positions in my organizations.
por Anna B•
May 01, 2020
A thorough look into digital marketing with case studies of current companies like Tesla. Very engaging and a must when looking into the future of 3D printing as well as the implementation and importance of the four P rules. Highly recommended.
por Santosh I•
Feb 06, 2016
This course is very well presented, has the right mix of video lectures, exercises and reading material to keep engagement level high. I learnt not just the theory but saw it working in practice. Excellent work by Prof Aric Rindfleisch and team!
por Danae P•
Jul 05, 2020
Great course, very informative! I enjoyed the interviews in the Quad also. I am now able to recognise digital marketing approaches when it comes to the 4Ps easier and I look forward to be in a position to set them into use. Thank you Professor.
por Sharron S•
Feb 27, 2017
The course provides lots of great examples to explain the concepts and theories in the digital world of Marketing 4P. The exercises are well selected to help us internalize and reapply what we've learnt into the business cases. Highly recommend
por Jean-Loïc D J•
Sep 21, 2016
This class was very well designed and lectured. I have a engineering background but in the first week of this class the professor taught the basic concept of the 4Ps so anyone even without Marketing background had a chance to follow the course.
por Vandana B•
Jan 03, 2020
The course Marketing in a Digital World gave me a good orientation on the topic . I am gaining confidence as I want to start working again. The examples and the exercises given were very helpful in understanding the subject in a deeper sense.
por Amey R•
Jun 04, 2020
Overall wonderful experience with good insights about the digital tools from Prof. Aric Rindfleisch. I will highly recommend for those who want to gain some practical knowledge and hands-on training about problem-solving using digital tools.
por Eilis C•
May 03, 2020
Professor Rindfleisch makes each principle in this course wonderfully relatable and clear. His general demeanor - humorous, amused, fascinated with the material - is engaging and wonderful too. I truly enjoyed this course and recommend it. :)
por Muhammad A Y•
May 20, 2018
Marketing in a digital world is amazing course is very informative and creative . i have much interesting to learn this course and i am very thankful to coursera to give me a chance to learn this opportunity. thanks a lot
por Amiya a•
Jul 15, 2020
Excellent Course. Very well researched and up to date content. Couldn’t help but wonder how much research actually underwent into making this MOOC so engaging and enjoyable. Kudos to Gies business school for creating this exemplary of a MOOC
por Alberto L A•
Jun 24, 2020
This course is great. The material is updated and good. Professor Rindfleisch is an excellent teacher and manages to explain complex things clearly and briefly. I also like the choice of additional readings. I strongly recommend this course.