May 28, 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
Jun 28, 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
por Eilis C•
May 03, 2020
Professor Rindfleisch makes each principle in this course wonderfully relatable and clear. His general demeanor - humorous, amused, fascinated with the material - is engaging and wonderful too. I truly enjoyed this course and recommend it. :)
por Muhammad A Y•
May 20, 2018
Marketing in a digital world is amazing course is very informative and creative . i have much interesting to learn this course and i am very thankful to coursera to give me a chance to learn this opportunity. thanks a lot
por Amiya a•
Jul 15, 2020
Excellent Course. Very well researched and up to date content. Couldn’t help but wonder how much research actually underwent into making this MOOC so engaging and enjoyable. Kudos to Gies business school for creating this exemplary of a MOOC
por Alberto L A•
Jun 24, 2020
This course is great. The material is updated and good. Professor Rindfleisch is an excellent teacher and manages to explain complex things clearly and briefly. I also like the choice of additional readings. I strongly recommend this course.
por Stavros S•
Jan 13, 2016
Aric is an amazing professior who is passionate about Digital Marketing, which is evident in the way he has structured the course, his knowledge and understanding of this evolving concept, and his ability to explain and teach the course in a
por Cezar P•
Jun 28, 2020
I am a newby in digital marketing. This course taught me the very foundation of marketing which is the marketing mix or the 4ps. If you want to learn the basics of digital marketing, this course is a great start of many courses to finish.
por Suvrutt G•
Jun 24, 2016
An excellently designed and delivered course. Prof. Aric has delivered relevant lectures with relevant examples. The industry based case studies have been apt for the course and finally assignments help in enriching the knowledge gained.
por Janina O•
Apr 15, 2020
Excellent course! Big thank you to Prof. Rindfleisch, the course was very comprehensive, interesting and easy to understand. I definitely recommend this course to anyone who wants to have some interesting insights into Digital Marketing.
por Bénédicte M•
Apr 11, 2019
Very interesting course, easy to follow on the internet, with a lot of different materials : lectures are good, reading very interesting and well chosen, interviews help widening the subject. Only critic is that examples are US-oriented.
por Tino B•
May 04, 2020
Dear Professor Rindfleisch and Mary Alice,
Thank you very much, great course. You focused on 8 good applicable tools related to the 4 Ps of the Marketing Mix. I look forward to the next course. Regards, T, Tino Bernal Janna Orlando, FL
por Myat T H•
Apr 30, 2020
Its was very fantastic course and really interesting for me . It give me introduce about digital marketing and how it would be benefits for business in today . Really nice and all the course module are update to date and helpful for me.
por Mohamed Y A A•
May 26, 2019
First of All, I'd like to thank Dr. Aric for this awesome course as he simplified the information and his strategy of engaging me in the tremendous activities it's enriching my knowledge through realistic exercises.
Again thanks Dr. Aric
por Meenakshi K•
Oct 02, 2017
It was just a superb learning experience! Thanks to Prof Aric for delivering excellent lectures. Course content is very good. I think i learned better in online environment that i could have in classroom setting. Thanks once again Prof.
por Khaled N S•
Apr 22, 2017
The only review I have, that is their some exercises that are not available for all students according to their location.
Also, the course is not updated as there are some new researches arise for the used examples (3D printing, etc...)
por TITO C•
Aug 11, 2016
Excellent course, both for beginning and experienced marketeers. Loved the way the course focuses on explaining specifically -and with great examples= how the 4Ps theory of Marketing is being transformed by consumers in the Digital Age.
por Ramlah F•
May 21, 2020
This course was so thoughtfully designed. I have no formal marketing background but the instructor made the course so easier to understand. With the help of case studies and videos and quizzes, it was an excellent learning opportunity.
por Cesar R•
Feb 17, 2016
Perfect introduction to the digital world. Aric is not only succinct, he also brings to the table several very interesting and up to date technologies that will reshape the online marketing landscape in the next years.
por Grace C J A•
May 31, 2020
Eye opening and very insightful especially for a non tech native. Course was well planned, organized well and presented in very creatively. Assignments were very thought provoking and well thought out. Thoroughly enjoyed this course!!
Mar 01, 2016
Muy buen curso, el profesor está a la vanguardia de los temas y hace ejercicios en los que en verdad aprendes, además no se limita a mostrar diapositivas, usa opiniones de diferentes alumnos e invitados que saben del tema. me encantó.
por Rubi C•
Jun 06, 2020
Awesome experience..on Marketing in a Digital World ..Digital marketing has been a great resource to me .They helped me not only put engaging content on our website and social media platform but have also helped me converet traffic .
por Barnendra M C•
Jul 24, 2019
Awesome course and well panned out into 4 weeks. Good for working professionals like me to complete these courses.
Most importantly this was my foray into the marketing domain for the first time and the course exceeded my expectations
por Abu S M F•
Jun 07, 2020
Talks about the 4 Ps of marketing in a digital context. Good course for beginning with digital marketing strategies, mostly talks about the theories with updated examples but implementation of these practices will be on the learner.
por Santosh M•
Apr 15, 2020
I am happy with the way teh course have been curated. The course have been explained in detail and with good examples. The campus interview with professors were very informative. Aric is indeed a great tutor. I look forward to more!
por Madalyn M•
May 17, 2020
I appreciated that the course was up-to-date with current events and new studies. I also thought the professor was very knowledgable and provided great information as well as fun case-studies. Highly recommend and would take again!
por Manas S•
May 13, 2020
A very elaborate course. This course brings one upto speed with the current trends in the digital world. It acts as a stepping stone and open visualization to the application of the digital tools in the brick and mortar businesses.