Jun 28, 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
May 28, 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
por Raman P R•
Dec 12, 2019
I enjoyed the course right from the very first day. The lectures by Professor Professor Aric Rindfleisch is wonderful. I am very happy with the course and it has provided me with so much confidence in the digital marketing area and this motivates me to enroll for its iMBA course which I will join soon. This online course also has motivated me to continually study and keep my knowledge up to date in order to meet the demanding challenges down the road. My sincere thanks to Professor Aric Rindfleisch for making the course interesting.
por MD. I I•
Jul 18, 2020
As someone who is completely new to marketing, this course really helped me understand how marketing in a digital world truly works and will continue to evolve in the future. Thank you to Mr. Rindfleisch for being such an awesome character and a lecturer, watching your videos truly puts a smile on my face every time. Also thank you to my peers for being supportive in the discussion forums and thank you to the whole team. I suggest anyone who wants to learn about digital marketing, start from this course. It will help you immensely.
por Andrea C R•
May 17, 2020
I LOVED this course! I didn't know what to expect at the beginning, honest, thought it was going to be long, painful and boring but OMG I got so into it! Professor Aric Rindfleisch provided fresh, modern examples of very popular companies and others that i didn't know but I´m so glad I found.
SO MUCH useful information and resources during his lectures.
Great reading material.
And the best of all, Aric made marketing concepts so easy to grasp and I really enjoyed the assigments. Cant wait for the next course in this specialization.
por Sunitha G•
Sep 01, 2017
A great learning experience. I gained a lot of insights on how to apply the 4 Ps of marketing in the digital world.The first of the courses in the specialisation,this course sets the tone for the remaining courses.The teaching methods are very simple and easy to apply.The assignments give us an opportunity to deeply delve into the subject and put forward our views.Would highly recommend to anybody who wants a greater understanding of using digital tools effectively in the marketing world.Thank you for providing me that opportunity.
por Andrea T•
Oct 23, 2020
This was an excellent course, so insightful. I thoroughly enjoyed the teaching techniques of the lecturer Mr Aric Rindfleisch. He made the journey very interesting and the course has opened my mind and made me so much more aware of Digital Marketing techniques. I've learned a lot. I'm not a marketing professional but have always had a strong interest in marketing due to my love of 'branding' and experience in Graphic Design. As result of finishing this course I've made the leap to start Marketing in an Analog world.
por Pankaj K S•
May 16, 2020
Thank you for such a Course
Aric Rindfleisch is a wonderfully engaging presenter, very easy to listen to and the course was just the right mix of theory, practical demonstration and anecdotes.
The content can be related not only to speech therapy but also to events and situations we face in our daily professional life. It leaves you with a real feel-good factor.
Great presentation style with lots of real-life examples which made for a really enjoyable and informative training. This has more than met my expectations.
por Mohammad A•
Jul 13, 2020
As someone that didn't know anything about marketing, I found this course a nice basic introduction into it and it always managed to stay fresh and fun. It covers the current topics of digital marketing pretty well but honestly doesn't go much beyond that, which I am pretty sure changes in the next courses, but I felt the need to mention it as you are someone looking for instant social media analysis and want immediate feedback, I suggest reading the overview first as this course might not be what you're looking for.
por Saurabh V•
Sep 08, 2020
This is really a great course for all the marketing enthusiast to begin with , It just not only refreshes the concept of marketing mix in simple and interesting manner but refine our understanding of those mix in digital world, and makes the road to further sharpen the skill, I would really thanks to Professor Aric Rindfleisch for making us understand all the modules with so much ease, thanks to his flawless presentation skill with great illustrations , I thoroughly enjoyed all the sessions in all the modules,
por SAURABH S•
Mar 26, 2020
The course faculty and quality of content including (videos, assignment ,reading materials) is absolutely brilliant. I was a complete beginner and have very little knowledge about marketing in a digital world.
Now, I can confidently say that my knowledge level have definitely increased and I have learned various new concepts about marketing medium and tools.
I will recommend this course to every new beginner who want to know about new age digital marketing and lots more.
Keep your good works going Coursera!
por Anna K S•
Apr 03, 2017
The syllabus is adequate, suitable for introducing digital marketing.
Videos are all right, with a good selection of interviewed professionals. Transcripts are very useful to have under the videos, however, there are mistyped and misheard words here and there. It is useful to see the time needed for each task (video, reading, excercise), though it is nearly always underestimated (even the videos).
Examples chosen for excercises are interesting and motivating. I like this active way of learning.
por Tijana R•
Jun 05, 2020
This course helped me to refresh my knowledge regarding marketing that I had gained a long time ago. The course was very well organized - it covered all the main topics in a simple way, provided very interesting and helpful assignments that actually opened crucial questions for further research and encouraged cooperation among course students. Technical support was responsive and very efficient. A warm recommendation for everyone, even for people who want to start learning about marketing.
por Avadhut A P•
Jun 21, 2020
It was an enriching experience. i thank the entire team for such an awesome experience.
It was a great idea to incorporate the academic research articles in every module.
This was a great value addition.
The offering may be segmented as a concept based one and a research based one.
The research based module may increase collaborative research opportunities for bot the participants and the instructors. Thus the cross cultural differences may be examined, analysed and published
por Ross B•
May 01, 2020
Really good. I liked the thought provoking format of the case exercises which made me think deepr about the business aspects and help to show case my creativity beyond the multiple choice answers.
Still surprised to see the amount of plagiarised answers. Ultimately this is nothing related or to discredit the high quality of this course rather an issue that I´m sure Coursera will resolve for all courses as the peer review section should only include relevant responses from real students.
Aug 26, 2020
First of all, thank you Coursera and Prof Aric Rindfleisch for inducting me into this program. The course captured the new age elements of digital marketing and it gave me a chance to learn at the latest. What I really liked about this course is the seamless transition from old age marketing principles and how it is now in the present-day world. I intend to apply my knowledge from here in the day to day work goals. Thank you. looking forward to joining another interesting course!
por SHARIFAH L B S A•
Sep 23, 2020
This is my third coursera course and it is my favorite so far! The course is very concise and includes successful and failed cases allowing students to study the marketing strategies under a more holistic lens. For those who would like to learn more, the additional reading materials were also relevant and very insightful about today's emerging trends and news.
I'd definitely recommend this course to a friend and will be continuing with the next course in this specialisation.
por Alex U•
Jun 01, 2020
Aric is a wonderful teacher and I thoroughly enjoyed this course! I thought that the case studies and exercises were helpful in giving real world examples of each of the 4 P's, and I especially liked the Academic Insights provided in each module. The readings were relevant and interesting in how they related to the material, and I learned so much about companies, campaigns, and concepts that I didn't know before! Thank you for this course, it was a pleasure being a student!
por Huynh T T•
May 03, 2020
This is my first time studying for myself because I really want to have digital marketing expertise, and what this course offers is really beyond my expectations, it gives me an overview of how to operate. and solutions, as well as marketing strategies. Through lectures videos that are easy to understand, the system of example is extremely detailed and gets right to the point. I am truly grateful to have given me the opportunity to reduce the tuition fees for this course.
por Minhaz R•
Jun 23, 2020
This is a great course that provides a great bunch of ideas and knowledge about marketing and the influence of digitalisation on it- What have changed and how to cope with marketing in today's world teaches us how to use the changes to our advantages. The course is also regularly updated. It was a great experience completing this course. Anyone in the field of business or who wants to set his career in the field of business/marketing should enroll for this course.
por Johnny B•
Oct 15, 2020
This information was very good and shifted my way of thinking a bit. I have a strong software development background, mostly web. The last few years I do project management. I have always dream of being an entrepreneur. I have a sideline business doing websites etc...but I was to extend this and provide digital marketing as a service to people. This introduction to digital marketing strategies course is very good to get your mind in a specific thinking way.
por Muhammad K Z•
Jul 13, 2016
Great Course! Prof. Aric has done a marvelous job. From lectures, quizzes and assignments all were well structured from learning and testing the knowledge as well. I completed the course covering digitization of markets and learning how digital tools are changing the landscape of businesses globally. I would highly recommend this course to anyone who is interested to learn digital marketing. I thank Prof. Aric for his hard work and Julie for assisting him.
por FURKAN O•
Aug 13, 2020
Thank you so much for the course. It would be better if we see the professional answers as an answer key for the case from a large perspective. For instance, I really care about the answers of cases in terms of the lecturer that helps us to expand our perspective. Review Peer's assignment is a good solution for that however it is better to see the answers from the lecturer's perspective after they complete the course. Thank you for preparing this course.
por Maarij L•
May 03, 2020
Before starting this course, I had no prior knowledge of marketing , but after completing this course it is safe to say that now I know a lot about the fundamentals of marketing. Throughout the journey of the course , each topic was explained in a very thought provoking and effective manner and the course outline was carefully designed in order to facilitate all of it's audience whether or not they had prior knowledge of marketing. Amazing experience!!!
por Sri v v•
Sep 24, 2020
New ways that companies are using 4p's and digital transformation in every aspect. I have comes across various innovative methods in product placement for example where companies are leveraging digital technology to enhance the offline shopping experience. Bonus info that professor offered kept my spirits high. I thanks the instructor, GIES college of business, and coursera for adding great inputs to my learning. You've truly democratised education.
por Mir S A•
Jun 11, 2017
It was such a joy to learn so much about marketing in the digital world Aric. Learning concepts about various digital marketing techniques and tools, and taking the exercises was such a joy. Moreover, there was so much that we could understand through the different viewpoints of our peers, that certainly gave every exercise a new dimension of learning. Thank you for such an experience, once again. I'm surely signing up for the next course. Cheers!
por Stella U D•
May 09, 2020
I totally enjoyed this course. The entire process and approach was convenient, enlightening and motivating. I always looked forward to being here on my laptop and learning interesting concepts in digital marketing. The quizzes, case studies and exercises were quite intriguing and engaging too. I look forward to applying all that I have learnt, in this course, in real life instances and of course, furthering a specialization in Digital Marketing