Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
por Pablo P F•
Marketing in a digital world is the exchange of any values between two parties, built through the trust of both sides in the process, of the 4p's, known as marketing mix. Marketing insights and strategies in a digital world renew, evolve and innovate every day, following the changes taking place in such a competitive world, with this, marketers are visionary and creative to meet the challenges of achieving and delivering value in the digital world.
por Mir S A•
It was such a joy to learn so much about marketing in the digital world Aric. Learning concepts about various digital marketing techniques and tools, and taking the exercises was such a joy. Moreover, there was so much that we could understand through the different viewpoints of our peers, that certainly gave every exercise a new dimension of learning. Thank you for such an experience, once again. I'm surely signing up for the next course. Cheers!
por Stella U D•
I totally enjoyed this course. The entire process and approach was convenient, enlightening and motivating. I always looked forward to being here on my laptop and learning interesting concepts in digital marketing. The quizzes, case studies and exercises were quite intriguing and engaging too. I look forward to applying all that I have learnt, in this course, in real life instances and of course, furthering a specialization in Digital Marketing
por SOUVIK G•
This is Undoubtedly an important course , learning platform, Which i didn't even know, when i finished my graduation. This course is a massive benchmark of learning the pros and cons of Digital marketing which is talked of topics all over the world. This Course touches all subtle key points of digitization. I would highly recommend this course to those who want to learn deeper knowledge about digital marketing and its generations. Best wishes.
por luis a s•
Excelente curso con un lenguaje muy técnico práctico orientado hacia los quehaceres diarios en el marketing empresarial con el fin de cambiar, mejorar y aplicar nuevas estrategias digitales para atraer más clientes potenciales, convertirlos en clientes y embajadores de la marca. Disfruté mucho este curso y lo seguiré revisando porque me enseñó muchas cosas importantes que no conocía sobre cómo el marketing digital cambia las 4 Ps del marketing
por Gustavo P•
Great course, I liked the way each lecture is presented (general overview of each concept; academic insights; practical recommendations) and having a deep and thorough look at how "digital" is impacting "marketing" is so important that is usually overlooked. People just move to specific metrics and practices, but such a revolutionizing way of dealing with marketing deserves this broad and deep look so one can fully comprehend what is going on.
por NGA M Q•
This course is so interesting. I learned a lot from the courses: Understand deeply about marketing and how it's changing in a digital world. The lecturer gave me many examples, which helps me understand the definition easier. Moreover, through the very practical exercises, i learn a lot and also receive feedback from my peers, which is absolutely helpful to make me realize the mistake. Thank you so much for provide such an excellent course.
por Mayan K S•
I really loved the course. It was very detailed and the content was very precise and crisp. I loved the way Aric Rindfleisch guided us throughout the whole course. It was really different from traditional digital marketing courses and yet it was totally relevant. The course was really insightful and was taught fro different perspectives. To think that this just the starting of the specialization. What amazing courses await for al learners.
por JOSE M B•
As an architecture student I didn't have any background in marketing. This course was really helpful to help me understand its basics and how is related to the digital world that is so much present in our days. Therefore after finishing this I feel like I'm able to think about marketing strategies for the time we are living in and for different products, services, activities ... I think it would help me in the near future with my career.
por Saraswati G•
The best platform to learn online. very interesting course that facilitates many students and faculty members to know the most important thing the impact of Degiatal Marketing in today work filed. The material presentation is very interesting, the instructor presents the material in a cool and easy to understand style. The task given is also very helpful in understanding the material that has been delivered. I really like this course!
por Vaibhav Y•
The course is beautifully and fantastically designed. Professor Aric's efforts in making the video lectures and giving real world application based exercises is highly commendable. The course does not take you into technicalities of economics or marketing instead introduces the fundamental concepts and makes you think with practical and workable approach. A brilliant course by a brilliant instructor and a must do for brilliant learning.
por Zhameli K•
The course is brilliant. The program is new and illuminate all the last digital marketing approaches. The peer-graded assignments are very interesting and help to apply knowledges you acquire in the course. (here I should say, that I claimed about inappropriate grades and feedbacks from one peer, but it's not a course management's fault). A want to emphasize that additional readings were very enlightening too. 5 of 5. Highly recommend.
por Erkinbek u S•
Очень полезный курс для начинающих маркетологов в Digital среде. Много базовых концепций, которые помогут улучшить положения маркетолога в компании или в университете.
Мне лично курс понравился тем, что он был очень понятен и я мог легко освоить знания, преподаватель излагал мысль структурировано, со многими примерами, которые помогали мне выстроить картину о каждом тезисе, что облегчил мне процесс применения теорию в работе и в учебе.
por BHATE C P•
This course is actually beneficial in terms of relatable and new concepts that are blooming in the real world. Appropriate and apt explanations regarding different marketing principles are provided with great case studies and good practical recommendations to relevant research materials. The course is also quite contemporary based on many of the contents that it has. Thank You to the professor for such a great teaching methodology.
por Magda G C V•
A course that brings a lot of up-to-date knowledge with a practical, interactive and entertaining methodology. It motivates you as a professional to look at the 4Ps of the marketing mix from a world digital perspective, analyzing case studies that use digital tools and technology to find new solutions for businesses in a new era where consumers take more active roles in pricing, promotion, placing and even co-creation of products.
por Naman K•
The course is so beneficial for the person who is actually pursuing career in digital marketing. I learned so much in a very convenient way and it was really easy to understand not because it is easy but the way The Professor explained with such good examples. I loved the way it was taught and explained every point in detail and with practice exercise helping you focused on the lectures. Thank you for such a wonderful experience.
por Bui T B N•
Thank you Professor Aric and team to provide very interesting course where I have found new business models that are still infant in my country, then there is a lot opportunities to growth those models in my country. I especially love the case studies of Threadless, 3D Printing. I would definitely recommend this course to everyone, especially students in developing countries where you can catch the opportunities in digital world.
por Seth K•
The only reason I'm giving this course 5 stars is because it's great for beginners marketing. The vast majority of the content I already knew and for some reason I thought this course would be a little more advanced.
If you have little to no background of marketing, take this course. It will be great.
However if you do have a fair amount of marketing knowledge, this course will simply reiterate what you already know.
por Sol D L•
Excellent course for Marketing beginners! I found its content very helpful and loved Professor Aric’s videos. I tried very seriously to absorb all the knowledge provided in order to take full advantage of it. I am looking forward to taking a deeper dive into all these concepts ahead in the rest of the courses and hopefully complete the specialization. Thanks Coursera and University of Illinois for sharing knowledge to the world!
por Tim S•
I really enjoyed the first course in the Digital Marketing specialization and am looking forward to #2. I learned a lot of the basics of marketing and how it applies in a digital world including: Product, Promotion, Placement and Price. The exercises are relevant, engaging and fun. I also enjoyed the brief Campus Spotlight segments where you can learn a bit more about a professor and his/her area of research. Thanks UIUC !
por Nausherwan N B•
I would like to thank coursera for providing me with this platform where i could upskill and reskill myself and especially my able instructor of this course Mr. Aric from Gies School of Business whose perspective provided me new insights into marketing as a whole and digital marketing in particular and with his extensive use of real life case studies and hands-on assignments this course proved to be a real game-changer.
por Rajes S•
Truly enjoyed the course. I would say something about Prof. Aric. He's just the best teacher in my eyes as I have never been bored watching his lectures. Sense of humour is great to keep the attention and which is a big issue in online classes. Thanks, Mr Aric for your excellent teaching style with lots of case studies and real-life examples those really helped to understand the terms of the complex digital marketing. :-)
por Rajkumar Y•
the contents are easy to understand, very well represented with example. during the course we have various methods to grasp the topics. the videos make you feel classroom taste. the simple and easy language to grasp. The honest assignments will help understand particular topics in details.
Its fun to learn the course but due to sudden work pressure i couldn't completed the course on 4th week rather completed on 5th week.
por Helen A•
I enjoyed taking this course.
My profession is not Marketing but I have decided to learn about it since everything is turning digital.
In my line of business I am also searching for digital media attention and trying to reach more targeted clients. I take care of my web page, Facebook and Instagram accounts. It has been done on try and error. Now I want to be able to do more and definitely better.
por Elijah K•
Its an amazing course, i have learned a lot of new things that i never knew before and i am grateful for that. The application of the new technology and shifting from old to new digital era is inevitable and for anybody who will not migrate to the new era will not have a chance to do business or even succeed in their business or work. Thanks to you Aric and the entire team for this great journey. Salute and God bless.