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Opiniones y comentarios de aprendices correspondientes a Marketing in a Digital World por parte de Universidad de Illinois en Urbana-Champaign

5,630 calificaciones
1,600 revisiones

Acerca del Curso

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Principales revisiones


Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.


Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

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226 - 250 de 1,533 revisiones para Marketing in a Digital World

por Lawrence W

Jan 30, 2017

Good survey of the topic. A good foundation for the courses which follow.

por Qianyi h

May 15, 2017

wonderful course with great acdamic insight!

por Ashley A

Sep 24, 2015

Great informative course to learning about marketing online! Aric is a engaging prof :) Thumbs Up!

por Olesia A

Mar 01, 2016

Taking this course is all about fun. The professor tells about the cutting edge technologies in a digital world. I found it fascinating.

por Tiffany W

Jun 20, 2017

Excellent course.

por Diego A

Jul 16, 2017

Practical, hands on, and very friendly. Lot of clever and practical advice. A MUST DO intro to the digital world challenges.

por Anton H

Jan 23, 2016

great inspiration and knowledge-update. thank you

por Artur K

Feb 10, 2016

Structured and well-developed. Overall, it is a great course!

por ronny

Sep 04, 2015

Super Aric was awesome and the examples were very good.

por Erik E M R

Feb 26, 2016

Good class, good materials, easy to understand, you learn a lot!

por Sergii K

Aug 20, 2015

Thanks a lof for this course!

por Iva K

Feb 08, 2016

Interesting! Professor opened the door that most marketing departments ignore or just mention from far away - 4 digital Ps. Loved all the examples and assignments.

por Aristotle E G

May 09, 2016

Having to finish the course first before having the option to upgrade to a Certification made me admire this course offering so much. May all the other courses follow this model.

por javier P G

Oct 09, 2015

Excellent course, the videos were very useful to make the success of the course plus the quizzes ... Thanks for this great experience to update our knowledge!

por Pradeep A

Jul 18, 2017

Best course for anyone who is trying to understand business in the digital space.

por Alessandra I

Jan 28, 2016

I like a

por Hristina B

Nov 19, 2017

Excellent course, with very interesting topics, contemporary examples and case studies, and a really good way of structuring the information. Prof. Rindfleisch is a highly intelligent person, who is able to present even the most complicated matters in an understandable and practical way. Inspiring and very useful for my job and as a general source of knowledge focused on digital marketing. Highly recommended!

por Abdulkadir A A

Apr 19, 2017

Good I learned a lot of things

por Ayush A

May 09, 2016

Gives a lot of insight how internet is changing the marketing world, and might change the distribution channels in the future.

por Aditya S

May 02, 2018

Dr. Aric Rindfleisch is an excellent instructor. The concepts in this course are explained in a very simple manner and the case studies to an amazing job of reinforcing those concepts.

Very glad that I opted for this course.

por BASU P

Jul 14, 2017

Im enjoying this course, its so well structured and the course is too the point.

por Sun L

Jun 28, 2016

Well structured content and interesting assignments!

por Amaryllis S

May 30, 2017

I enjoyed this course! Thank you for the opportunity to learn something so important!

por Suyash C

Nov 12, 2016

The course is really helpful for marketing beginners. It explains the four P's of marketing and explains how the digital world is changing traditional marketing practices. The course also has a case study and a exercise per week which are very helpful in better understanding the concepts taught in that week.

por Eric B

Nov 16, 2016

Great holistic view of the past, present, and future of online marketing.