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Opiniones y comentarios de aprendices correspondientes a Marketing in a Digital World por parte de Universidad de Illinois en Urbana-Champaign

4.7
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9,708 calificaciones
3,065 revisiones

Acerca del Curso

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Principales revisiones

MS

Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

MS

May 28, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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251 - 275 de 3,010 revisiones para Marketing in a Digital World

por Reynaldo V

Mar 11, 2016

Very educational course. This was my first MOOC course, and my first actual course on Coursera, and I'm impressed by the quality and programming. I've been in digital marketing for more than a decade, and I still learned important information about this field.

por rohit r

Jan 26, 2017

Professor Aric, the enthusiasm and energy you have put on building this course is laudable. No lectures during my studies have been so exciting as yours. Thank you professor and thank you coursera for giving us Prof. Aric. Would love to learn more from him.

por Marcel W

Oct 27, 2015

I really loved this course. It was very diversified with different sources and mediums. The course teaches not only the basics and the current situation but also goes beyond and introduces new technologies that will have profounf impact on digital marketing.

por Ravi T

May 28, 2020

Best course on Digital Marketing. The instructor is easily understandable. Enough examples are given during the course. The exercise and honor assignments are well aligned with the course. Simply recommend it. Go for it!

word of mouth marketing.....done! ;)

por Miltina N

May 14, 2020

Excellent presentation of the course material, Lectures and the overall course content. Thank you to the team that made marketing in a digital world a rich and informative course for anyone interested in learning about marketing in our modern digital word.

por Nida A

Aug 15, 2017

As a person with no prior experience, this course has provided me with the necessary tools to be introduced to Digital Marketing. The resources were easy to digest, the instructor has a nice ability to simplify concepts and the material itself is enjoyable.

por Phuong X P

Oct 12, 2016

A very useful course with so many interesting exercises and real examples about Digital Marketing Mix strategies of various businesses. I feel like I learn even more practical knowledge about marketing here than at school! Thank you ASU and Professor Aric!

por Johann D

Jun 11, 2020

AMAZING COURSE!

I've learned so much from this course. The Professor is absolutely amazing! He teaches in such a good way. Each point is supported by examples and academic insights.

As a student, I couldn't ask for a better way to learn!

Thank you Professor!

por Ashish M S

Dec 14, 2018

Content is very impressive and updated. For those who want to do some in digital marketing this course will really help to improve strategy according to upcoming digital tools. Also knowlwdge about price comparision tools is very essential and new for me.

por Mateo J U

Nov 21, 2017

Great course!! I learned a lot, and I think that even though its a little old (2015), most of the concepts are perfectly valid and have developed since the time it was created. I loved the structure and overall the professor and the exercises. Recommended

por Dr. R K

Jun 13, 2020

It was the great experience. Course content was very good . Reading material provided as well as instructor is really good. Helped me learn many things related to Marketing in digital era. This is a must course who wants to go in Digital Marketiing field

por Georgia D

May 03, 2020

Loved this course - would thoroughly recommend to anyone. Whether you already have a degree or are a complete novice, it's really informative and provides some great case studies. I really liked the combination of videos, quizes, written submissions etc.

por Anthony T

Feb 12, 2019

Excellent introduction to digital marketing. As a novice, I found this course very informative and feel I am now equipped to apply the concepts in my own line of work as an entrepreneur. Thank you very much Professor, University of Illinois and Coursera.

por shabbir A

Jul 03, 2020

I am pleasure to done this course because it is my one step towards one of my big dream that I want to complete in future.

If i am talking about teacher that there is no doubt that he is best teacher for digital marketing and also teaching skills is best

por Luca J

Jun 30, 2020

This course is extremely interesting, modern and enjoyable! I learned a tone of new stuff, which my university failed to teach me. I really recommend this course to people who want to broaden their horizonts with what's changing in the marketing world.

por Lin A

Sep 11, 2017

I have gotten a great overview of the latest trends in digital marketing, and insights to how to leverage this knowledge for my marketing work. I look forward to deepening this knowledge as I take on the other courses in this specialisation. Thank you!

por Özlem E

Jul 13, 2020

The course is perfect match for marketing and digitalization . The assignments, reading articles and all of the samples are very informative. I completed all the assignments with pleasure. Thank you so much for preparing and presenting of this course.

por Nickie Y

Aug 29, 2017

Provides a good overview of the marketing 4Ps and how these relate to the digital world we operate in today. Good if you're looking for a 101 intro course to digital marketing, it lays the foundation but you will need to study further to delve deeper.

por Carlos A G

Mar 11, 2019

It is a great door for entrance to really understanding what digital means to marketing and be very concrete and precise when talking about digital marketing. Mainly because one usually think of digital marketing as equal to social media marketing!

por Marcia A d S

Feb 14, 2017

Great Course! I loved the first module of Marketing in a Digital World. Professor Aric Rindfleisch is excellent. The material and exercises give full comprehension of the subject even for the ones without Marketing background. I would recommend it.

por Karan B

Aug 22, 2015

It is a course which gives a great head start to someones who wants to make a career in digital marketing. All the points are cohesively and neatly explained and are well substantiated by relevant examples which makes the course easy to comprehend.

por Seher K

May 08, 2020

I was hesitant at first as I thought "I know the basics of marketing and the 4Ps" but I was positively surprised. Very up-to -date, interactive and interesting course. Al lot of interesting real life examples. Had a lot of fun and learned a lot.

por Bobo C

Apr 20, 2016

This course motivate the students to study further on Digital Marketing with the carefully designed syllabus. I love this course and the lecturer and regret this course is too short. I would have a comprehensive version of this course with the sam

por Leonardo U L N

Aug 01, 2018

This course is very interesting because I could learn a lot about the marketing in a digital world, also, I Learned about new tools and new opportunities areas for to apply investigation.

In my point of view this course was wonderful.

Thanks a lot.

por Philip O J S

Feb 20, 2017

I have no back background whatsoever in digital marketing, I thought the course will be very complicated. Digital marketing was taught using terms that I could easily understand and grasp. It was very informative and I have learned a lot. Thanks!