Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
por Jeanine D•
Given the great reviews I expected a lot more from this course. It does cover some new developments and provides good examples, but otherwise quite boring and standard fare.
por Shandice S•
This course definitely enhanced my marketing knowledge but I recommend it be updated. Assignments such as Red Laser should be updated considering the app has been shut down.
por Ivor C•
For the course it was easy to understand and clear which worths one more star. But sadly, I had technical problem with changing session and support was not very helpful.
por Cássia R A M•
The content of the classes is very good, but sometimes the teacher makes the class very monotone. As an online course I think it is important to have more dynamism.
por Vishal M•
Good start to the course. Though I feel more energy and enthusiasm by the instructors would uplift the course. Some content is not prevalent at present (outdated).
The content is already old and needs to be updated. Of course it is still actual, but still - the newest text are from 2014, so newer examples would be great.
por Mariam I•
The professor is a bit monotone, he needs to be more animated. There are too many assignments , not all can be done while living outside the United States.
por Anthony B•
The program started off great, but then took a turn where I wasn't sure if we were learning about digital marketing or how big box retails are struggling.
por NG W K•
The concepts and knowledge this course covers are useful and practical. The length of the videos is the only thing I dislike. Sometimes they are too long.
por Sibylle G•
some of the links/websites are not valide anymore. Perhaps the course should be refreshed. Otherwise a great experience with a lot of new information.
por Heather P•
This course isn't what I anticipated. I see where many topics related to "marketing in a digital world", but most if any had a indirect relationship.
por Marie-Luise K•
Overall okay, but feels quite outdated. As a marketing professional and child of the digital age I feel like the course didn't go deep enough.
por Jonathan B•
Very elementary introduction of key concepts. Some of the material is a bit dated too.
Overall, it was structured nicely and not terrible.
por Mandeep G•
some reading materials are too old, even from 2011 etc. Other concepts like 3D printing are not really relevant and not that mainstream.
por MAWJ A•
It’s near to be as a general marketing more than digital.
Also the Material was old, we are going to 2020 should update the material.
por Somaya E•
Useful eye opener in different directions.
Out-dated, could use an wisp of technology update with a few years since recording.
por Jacqueline S•
I really like the professor, however I thought the course was a little bit too basic and easy. Interesting readings, though!
por Aleksandra P•
The course was delivered in a pleasant way, but it was too theoretical and too "academic". It did not match my expectations
por Abby J•
Great base content, but many examples are 5+ years old. Content needs to be updated, as much has changed since 2013/2014.
por Sohaila S•
my name is sohaila sameh elsayed ahmed not sohaila ahmed as you sent my certificate with wrong name please correct my name
por Maarten J•
Nice course for practical knowledge of new marketing concepts / possibilities through the changing digital environment.
por Jaime E R U•
muy buen curso para ir iniciando con muy buenas ideas y como la tecnología digital afecta a la forma de hacer negocios
por Kartik J•
Nice cource everything awesome but didn't get honors badge on certificate after completing certificate with honors .
por Leila D•
Overall good course structure. I think perhaps some more updated examples need to be used for new marketing tactics.
por Victor C•
Interesting concepts and introduction to the specialization but I wish the lectures were more natural and energetic.